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Wait Mat Kar - Titan Sonata

Sonata, India’s largest selling watch brand from the house of TATA, announced the make-over of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline, ‘Wait Mat Kar’.

Sonata’s tag line “Wait Mat Kar” – reflects the urgency, impatience and go-getter attitude of the youth. The new tag line and logo will be unveiled to consumers through a new campaign for the Sonata Super Fibre collection – an array of “strong, stylish & affordable” watches targeted at “college-going” youngsters. 

  

Bytes:-

Titan launched Sonata in 1997 at price point starting at Rs500 which is having M S Dhoni as its brand ambassador. The company is looking to up distribution in the rural markets, advertising it more, and launching newer models at as low as Rs275 to entice consumers to shift from non-branded watches. 

Of the 13 million watches it sells annually, 6 million are Sonatas. The flagship brand Titan and the youth-oriented Fastrack sell 4 million and 2 million units per year. 

Brand Ambassador - Sonakshi Sinha : Dyna Soaps

The Dabangg's desi beauty, Sonakshi Sinha has been signed as a new brand ambassador for Dyna Soaps, which was earlier sponsored by the Katrina Kaif.

Guinness World Records - Ab India Todega

Viacom18’s Hindi general entertainment channel (GEC) Colors has secured the television rights to show the "Guinness World Records", a format it hopes to Indianise for the local audiences. The new show, Guinness World Records, Ab India Todega, will premiere in early 2011 and is being produced by Miditech.

India will be the third Asian country in the world to air this format-based reality show. The original production includes markets such as USA, UK, Australia, New Zealand, Japan, Spain, France, Germany, Italy, Scandinavia, Poland, Portugal, Greece and China. These original productions are complemented by distribution deals in an additional 80 territories, spanning six continents. 

Guinness World Records will validate the achievements of talented Indians as they attempt to break existing records. 

For Colors, it will be the fifth international format-based reality show. The channel has earlier aired Khataron Ke Khiladi (Fear Factor), Bigg Boss (Big Brother), India’s Got Talent (Got Talent) 100% (Argentinean format – 100% Lucha). 

WikiLeaks is now English

It happened to Xerox and recently to Google, and next in the line is ‘wikileaks’ which has joined the list of proper names that are common enough to enter the English language as their own word. Texas-based Global Language Monitor said the website WikiLeaks, which has publicly released thousands of confidential US government documents, has been referred to by so many people that it has met the criteria of reach, depth and breadth to be considered its own word. 

“Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language,” said Paul JJ Payack, who heads Global Language Monitor (GLM). “These include Google, Twitter and the ‘friending’ function of Facebook.” GLM’s research shows the word first appearing in global media in 2006. It has now been cited more than 300 million times. The group’s standards include a minimum of 25,000 citations in English-speaking media. 

Payack said as a word, wikileaks is spelled without the capitalised W or L, but when referring to the website, the spelling remains WikiLeaks. It is similar to when Google is used as a verb, as in “googled,” or searched, for a subject. His group, which focuses its research on the use of English words in the media, recently said “spillcam,” a reference to the camera videotaping oil gushing from the BP oil well blowout in the Gulf of Mexico, was among the top words of 2010.

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11 brands will follow Tees Maar Khan

Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom service provider Airtel to FMCG major Emami to market the movie. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami.

Brand Break-up:-

- Airtel would spend around Rs 2.75 crore on the campaign. Airtel users would get to access blogs written by the star cast of the movie on their handsets. Besides, a special 15 minute version of Tees Maar Khan has also been developed for viewing by Airtel consumers on their mobile handsets, post the theatrical release.

- Emami, in the meantime, is expending around Rs 2 crore to promote its wintercare product Boroplus Advanced Moisturising Lotion and pain reliever Fast Relief in a co-branding exercise with Tees Maar Khan. The company will air a 30 second ad promo of Boroplus featuring the song Sheila Ki Jawani for 20 days.

- Provogue and and V Mart would spend Rs 1 crore each while R Mall would chip in Rs 1.25 crore in marketing spends. 

- Go Jiyo, Dainik Bhaskar, Veet and Cruz have signed deals worth a crore each. Fila would market Akshay Kumar’s character in the film through outdoor and print campaigns valued around Rs 50 lakh.

Brand Ambassador - Salman Khan : Mountain Dew

The Dabangg Khan aka Salman Khan has signed a deal with PepsiCo’s soft drink brand Mountain Dew for Rs. 5 crore a year, as its Brand Ambassador. The tagline of the brand also suites the Salman Khan persona.

Tagline:-

Darr ke aage jeet hai

Bytes:-

Salman Khan is the first ever brand ambassador of Mountain Dew.

Sania Mirza to sport Sahara logo

Diversified business group, Sahara India today announced an association with Sania Mirza under which the tennis player will sport the company''s logo during upcoming tournaments.
The company refused to disclose the nature of its association with the tennis player and details such as the financials involved or the tenure of the association.

Beatles' Abbey Road Crossing Wins Protected Status

The most famous pedestrian crossing in popular music, outside Abbey Road Studios in north London, was designated a site of national importance by the British government on Wednesday.

Beatles fans from around the world flock to the road to pose for photographs imitating the picture on the "Abbey Road" album cover which shows Paul, John, George and Ringo strolling over the crossing.

"This London zebra crossing is no castle or cathedral but, thanks to the Beatles and a 10-minute photoshoot one August morning in 1969, it has just as strong a claim as any to be seen as part of our heritage," said John Penrose, Minister for Tourism and Heritage in a statement.