Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom service provider Airtel to FMCG major Emami to market the movie. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami.
- Airtel would spend around Rs 2.75 crore on the campaign. Airtel users would get to access blogs written by the star cast of the movie on their handsets. Besides, a special 15 minute version of Tees Maar Khan has also been developed for viewing by Airtel consumers on their mobile handsets, post the theatrical release.
- Emami, in the meantime, is expending around Rs 2 crore to promote its wintercare product Boroplus Advanced Moisturising Lotion and pain reliever Fast Relief in a co-branding exercise with Tees Maar Khan. The company will air a 30 second ad promo of Boroplus featuring the song Sheila Ki Jawani for 20 days.
- Provogue and and V Mart would spend Rs 1 crore each while R Mall would chip in Rs 1.25 crore in marketing spends.
- Go Jiyo, Dainik Bhaskar, Veet and Cruz have signed deals worth a crore each. Fila would market Akshay Kumar’s character in the film through outdoor and print campaigns valued around Rs 50 lakh.