From BizDom Blog
Ravi Kishan to promote Dabur Chyawanprash
Dabur has roped Ravi Kishan to endorse its Chyawanprash brand exclusively for localised promotional activities through direct interaction with consumers, dealers and stockists, particularly in Bihar and Uttar Pradesh. Dabur plans a slew of localised activities to connect with consumers better, especially in Hindi belts Uttar Pradesh and Bihar where Ravi Kishan is popular.
Other Brand Ambassadors for Dabur Chyawanprash
Amitabh Bacchan
M S Dhoni
Trivia:-
A couple of years ago, television star Smriti Irani had endorsed jewellery brand Tanishq through below-the-line activities in select markets.
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Lenovo ad rest on Pester power
Kids are dependent on their parents for pocket money, and now the truth is shown in a new campaign by Lenovo for its line of personal computers.
According to Rahul Agarwal, marketing director (Acting) and executive director, Key Account Business (KAB) and Think CoE, Lenovo India, “Based on our research, we discovered that nearly 60 % of household PC purchases are undertaken by Indian youth (18–24 age band), supplemented with their parents’ consensus.”
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According to Rahul Agarwal, marketing director (Acting) and executive director, Key Account Business (KAB) and Think CoE, Lenovo India, “Based on our research, we discovered that nearly 60 % of household PC purchases are undertaken by Indian youth (18–24 age band), supplemented with their parents’ consensus.”
Would you like to contribute on Bizdom: Send your GYaan at bizdomonline@gmail.com
'Mobiles for millions of women'
A new initiative championed by US Secretary of State Hillary Clinton and the wife of the former British Prime Minister, Cherie Blair, aims to bring mobile phone technology and services to 150m women worldwide.
The mWomen initiative hopes to close the technology gap between men and women in developing countries.
It is estimated that, in the Third World, around 300 million more men own mobile phones than women, and the aim of the scheme is to get mobile devices in to the hands of another 150 million women.
"Mobile phones have led a remarkable communications revolution, extending and improving the way people connect with each other,” said Mrs Blair.
“Over nine out of 10 women we surveyed felt safer because of their mobile phone, and 85 per cent said they felt more independent while over 55 per cent of business owners reported that they have earned additional income [through the use of a mobile phone]."
The mWomen initiative hopes to close the technology gap between men and women in developing countries.
It is estimated that, in the Third World, around 300 million more men own mobile phones than women, and the aim of the scheme is to get mobile devices in to the hands of another 150 million women.
"Mobile phones have led a remarkable communications revolution, extending and improving the way people connect with each other,” said Mrs Blair.
“Over nine out of 10 women we surveyed felt safer because of their mobile phone, and 85 per cent said they felt more independent while over 55 per cent of business owners reported that they have earned additional income [through the use of a mobile phone]."
Mahindra & Mahindra appoints Kareena Kapoor
Kareena Kapoor has been appointed as the brand ambassador of Mahindra Two Wheelers’ PowerScooter range, which includes Rodeo, Duro and Flyte.
Bytes:-
In the two-wheeler category, Priyanka Chopra has been endorsing Hero Honda Pleasure. In the past, Bollywood actors, Preity Zinta and Minisha Lamba were seen endorsing TVS Scooty; while Bipasha Basu was the brand ambassador for Kinetic SYM Flyte.
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