Brand Update

Desi Brand

Lenovo ad rest on Pester power

Kids are dependent on their parents for pocket money, and now the truth is shown in a new campaign by Lenovo for its line of personal computers.

According to Rahul Agarwal, marketing director (Acting) and executive director, Key Account Business (KAB) and Think CoE, Lenovo India, “Based on our research, we discovered that nearly 60 % of household PC purchases are undertaken by Indian youth (18–24 age band), supplemented with their parents’ consensus.”

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