From BizDom Blog
'Mobiles for millions of women'
A new initiative championed by US Secretary of State Hillary Clinton and the wife of the former British Prime Minister, Cherie Blair, aims to bring mobile phone technology and services to 150m women worldwide.
The mWomen initiative hopes to close the technology gap between men and women in developing countries.
It is estimated that, in the Third World, around 300 million more men own mobile phones than women, and the aim of the scheme is to get mobile devices in to the hands of another 150 million women.
"Mobile phones have led a remarkable communications revolution, extending and improving the way people connect with each other,” said Mrs Blair.
“Over nine out of 10 women we surveyed felt safer because of their mobile phone, and 85 per cent said they felt more independent while over 55 per cent of business owners reported that they have earned additional income [through the use of a mobile phone]."
The mWomen initiative hopes to close the technology gap between men and women in developing countries.
It is estimated that, in the Third World, around 300 million more men own mobile phones than women, and the aim of the scheme is to get mobile devices in to the hands of another 150 million women.
"Mobile phones have led a remarkable communications revolution, extending and improving the way people connect with each other,” said Mrs Blair.
“Over nine out of 10 women we surveyed felt safer because of their mobile phone, and 85 per cent said they felt more independent while over 55 per cent of business owners reported that they have earned additional income [through the use of a mobile phone]."
Mahindra & Mahindra appoints Kareena Kapoor
Kareena Kapoor has been appointed as the brand ambassador of Mahindra Two Wheelers’ PowerScooter range, which includes Rodeo, Duro and Flyte.
Bytes:-
In the two-wheeler category, Priyanka Chopra has been endorsing Hero Honda Pleasure. In the past, Bollywood actors, Preity Zinta and Minisha Lamba were seen endorsing TVS Scooty; while Bipasha Basu was the brand ambassador for Kinetic SYM Flyte.
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Red Label endorses Anupam Kher
Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.
Brooke Bond Red Label is Hindustan Unilever’s largest tea brand.Brooke Bond is the market value leader of tea in India with a portfolio of 5 brands including Red Label, Taj Mahal, 3 Roses, Taaza and Sehatmand.
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Reliance back with Vimal saris
"A woman expresses herself in many languages." The tagline for Vimal saris in the mid-1970s is making a statement all over again with Reliance Industries planning to bring back saris in its portfolio. Having strengthened the Vimal brand for men almost two years ago, the textile major is now gearing up to lure Indian women back into wearing Vimal saris after nearly two decades.
The mass synthetic saris under the Vimal brand in the 1970s and 1980s may not exactly come back in their same avatar, but Reliance will clearly play the volume game and look for scale in this category by entering smaller towns where saris are still popular. Incidentally, Reliance Textiles had even contemplated entering the woman's western wear category but has now plumped for its heritage brand of Vimal saris.
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The mass synthetic saris under the Vimal brand in the 1970s and 1980s may not exactly come back in their same avatar, but Reliance will clearly play the volume game and look for scale in this category by entering smaller towns where saris are still popular. Incidentally, Reliance Textiles had even contemplated entering the woman's western wear category but has now plumped for its heritage brand of Vimal saris.
Would you like to contribute on Bizdom: Send your GYaan at bizdomonline@gmail.com
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