Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.
Brooke Bond Red Label is Hindustan Unilever’s largest tea brand.Brooke Bond is the market value leader of tea in India with a portfolio of 5 brands including Red Label, Taj Mahal, 3 Roses, Taaza and Sehatmand.
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