The campaign, to be launched by the month end, will involve a TVC where Kapoor is portrayed as a caring mother. This association with the brand also marks a comeback for the ambassador, who was on a long sabbatical.
From BizDom Blog
Karisma Kapoor to endorse Kellogg's Chocos
The campaign, to be launched by the month end, will involve a TVC where Kapoor is portrayed as a caring mother. This association with the brand also marks a comeback for the ambassador, who was on a long sabbatical.
Wonder Bra's 3D billboard
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IndiGo oomph factor
IndiGo airline, which is just 4 year old has done a makeover exercise for its crew. The new uniform, the hats and look oozes oomph and yet is classy, elegant and uber-cool. The new uniform is single-piece navy-blue tunic with a highlight of indigo on the belt.
Indigo has partnered with fashion designer Rajesh Pratap Singh for the uniform and stylist Ambika Pillai for the make-up, hair, and "model looks" for the crew.
Celebrity hair and makeup artist Ambika Pillai was brought in to give the crew a new global look. Along the lines of Singapore Airlines and its famous "Singapore Girl" Pillai came up with a standard and unique IndiGo look for all the girls with a set short hair style. The makeup is a beautiful pink and brick red color on the lips and nails makes a remarkable statement and the eyes are nude with a pull out liner, thus creating an entirely new look for the IndiGo cabin crew.
Celebrity hair and makeup artist Ambika Pillai was brought in to give the crew a new global look. Along the lines of Singapore Airlines and its famous "Singapore Girl" Pillai came up with a standard and unique IndiGo look for all the girls with a set short hair style. The makeup is a beautiful pink and brick red color on the lips and nails makes a remarkable statement and the eyes are nude with a pull out liner, thus creating an entirely new look for the IndiGo cabin crew.
The whole thing has done as IndiGo has planned international operations which are due to commence in late 2011.
Trivia:-
IndiGo will be the first airline in India to feature a hat on its cabin crew.
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What an idea sir jee!
The new Idea commercial, featuring Abhishek Bachchan, attempting to bridge the regional language divide in the country with a fantastic ad.
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AQAD 126
Who is this
MysTryvia : He got his raw material from slaughter houses to make his products.
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MysTryvia : He got his raw material from slaughter houses to make his products.
Mail the answer to bizdomonline@gmail.com
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Bharti Airtel to start mobile payment services
Bharti Airtel has become the first telecom operator to be issued a 'Semi-closed wallet' licence by the Reserve Bank of India. The central bank had issued the licence around 45 days back to the telecom major.
This service will allow Airtel subscribers to exchange physical cash for virtual money which can be stored on mobile phones to pay for goods and services for transaction value less than Rs 5,000. Once the user loads up his phone with prepaid cash he can walk into specified merchant locations and purchase goods and services.
Interestingly, Airtel has termed the service as semi-closed wallet, which means the financial services platform may be opened to third party vendors as well.
There have been a number of other limited initiatives in the mobile payment space over the last two years. Handset maker Nokia has partnered with Yes Bank to offer utility bill payment services.
This service will allow Airtel subscribers to exchange physical cash for virtual money which can be stored on mobile phones to pay for goods and services for transaction value less than Rs 5,000. Once the user loads up his phone with prepaid cash he can walk into specified merchant locations and purchase goods and services.
Interestingly, Airtel has termed the service as semi-closed wallet, which means the financial services platform may be opened to third party vendors as well.
There have been a number of other limited initiatives in the mobile payment space over the last two years. Handset maker Nokia has partnered with Yes Bank to offer utility bill payment services.
A crorepati quiz on rural schemes
The Rural Development and Panchayati Raj ministries are all set to undertake an active publicity campaign of its schemes through a national quiz to be hosted by a celebrity on national television. The prize money could be up to Rs 1 crore for the winning team.
The ministry has already asked the state governments to nominate their teams by September 15 to facilitate the shooting of the programme before October 2 failing which the ministry will select the nominees from the states through a random selection of panchayats.
The first episode is to he telecast on October 2.
Read More
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the oldest known share of stock
An archive in the Netherlands has uncovered the oldest known share of stock in a company. The West Frisian Archive says the share in the Dutch East India Company (the world's first joint-stock limited liability company with freely transferable shares.) is dated September 9, 1606.
The share was issued to Pieter Harmenz, a personal assistant to the mayor of the city of Enkhuizen, which then rivaled Amsterdam as one of the nation's most important ports. The share was found by Ruben Schalk, a college student working on his history thesis.
The share was issued to Pieter Harmenz, a personal assistant to the mayor of the city of Enkhuizen, which then rivaled Amsterdam as one of the nation's most important ports. The share was found by Ruben Schalk, a college student working on his history thesis.
The Enkhuizen ‘share’ is dated 9 September 1606, the day on which Pieter Harmensz paid the last installment of his 150 guilders investment in the VOC. This amount was entered in the Enkhuizen chamber’s ledger. In return Pieter Harmensz received this document, which therefore is really a quittance. An interesting feature is the long series of notes on the inside of dividend payments up to 1650. The three other known ‘shares’ have rather fewer such notes. Trade in VOC shares started almost immediately after the closure of the offer. This provided a stimulus for the rise of the Amsterdam stock exchange, the world’s oldest such exchange. The Enkhuizen ‘share’ is almost three weeks older than the previous record holder, dated 27 september 1606.
VOC Enkhuizen
The Verenigde Oostindische Compagnie or VOC was the country’s biggest trading company during the 17th and 18th centuries. It was the world’s first joint-stock limited liability company with freely transferable shares. The public share subscription ended on September 1st 1602, giving everybody the chance to participate in the new venture. Amongst the 538 Enkhuizen subscribers were remarkably numerous craftsmen, small entrepreneurs and citizens like Pieter Harmensz. With 540,000 guilders subscribed the VOC chamber Enkhuizen supplied, after Amsterdam and Middelburg, the third most capital to the company.
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Cadbury's “Shubh Aarambh” continued
Cadbury Dairy Milk has launched a new commercial under the umbrella of the “Shubh Aarambh” campaign which is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome.
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AQAD 125
When you are in need,it must be 'there'.......
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