Kellogg India, the Indian subsidiary of Kellogg Company, producer of ready to eat cereal and convenience food, has signed on Bollywood actor Karisma Kapoor as the new brand ambassador for its Kellogg's Chocos range. The product is priced at Rs 10. It may be noted that this is the first time the company has roped in a brand ambassador.
The campaign, to be launched by the month end, will involve a TVC where Kapoor is portrayed as a caring mother. This association with the brand also marks a comeback for the ambassador, who was on a long sabbatical.