Brand Update

Desi Brand

IndiGo oomph factor

IndiGo airline, which is just 4 year old has done a makeover exercise for its crew. The new uniform, the hats and look oozes oomph and yet is classy, elegant and uber-cool. The new uniform is single-piece navy-blue tunic with a highlight of indigo on the belt.

Indigo has partnered with fashion designer Rajesh Pratap Singh for the uniform and stylist Ambika Pillai for the make-up, hair, and "model looks" for the crew.

Celebrity hair and makeup artist Ambika Pillai was brought in to give the crew a new global look. Along the lines of Singapore Airlines and its famous "Singapore Girl" Pillai came up with a standard and unique IndiGo look for all the girls with a set short hair style. The makeup is a beautiful pink and brick red color on the lips and nails makes a remarkable statement and the eyes are nude with a pull out liner, thus creating an entirely new look for the IndiGo cabin crew.

The whole thing has done as IndiGo has planned international operations which are due to commence in late 2011.

IndiGo will be the first airline in India to feature a hat on its cabin crew.

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