‘Pay per use’ TVCs - Tata Docomo

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UBS sign US$200 million Formula One partnership

Swiss financial services company UBS have signed an agreement to be a global partner of Formula One.

The company, whose previous major sports sponsorship was with the Alinghi America's Cup team, joins LG, Mumm and DHL as Formula One global partners.

Princess Diana selling lingerie in China?

PRINCESS Diana’s image is being exploited in tacky adverts to sell sexy underwear.

Posters show a lookalike of the Princess posing in just a bra, pants and a tiara with the slogan: “Feel the romance of British royalty, Diana underwear.”

To mark the anniversary of Diana's death on August 31, 1997 – caused by a road accident in Paris – Chinese firm Jealousy International unveiled the new range of lingerie called Diana at Shenzhen airport in southern China.

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“Go Babelicious” - TVS Scooty Pep+

 

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Animal Logos & Trivia - Series 6

Bacardi

Don Facundo Bacardi Masso, a wine merchant emigrated from Spain to Cuba in 1829 where he find that their popular drink namely the rum was of a dark, rich but not refined properly. He experimented and came out with a light, smooth and flavorable drink which he named Bacardi Rum.

Trivia:-

In 1862, Facundo Bacardi bought a tin roof distillery in Santiago de Cuba where a great number of fruit bats resided under the roof of this distillery, which are considered to be a good luck omen in Cuban mythology. From there on the image of the bat is appearing on the brand’s logo.

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The laughing cow (French: La vache qui rit)

It was launched by Leon Bel & Jules Bel in 1921 is a brand of cheese products made by Fromageries Bel.

Trivia:-

The original La Vache qui Rit had no laugh and it wasn't red and didn't wear the tiny cheese earrings. The Laughing Cow was registered as a trademark by Leon Bel in 1921, making The Laughing Cow. In 1924 his friend Benjamin Rabier, created and designed a laughing cow caricature for the packaging which has continued to this very day. 

O2 signed for NBA LONDON Games

O2 has become the first promotional partner of the National Basketball Association’s ‘NBA Games – London 2011’, the first-ever NBA regular season games to take place in Europe.

O2 will also partner the NBA’s Europe Live preseason games and as part of the deal O2 will run competitions for its customers to win tickets and exclusive NBA experiences to NBA matches.

Bytes:-

The National Football League (NFL) played its first competitive game outside the US in 2007, with Wembley hosting an annual game in the UK every year since.

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Global Nescafé Plan

Nestlé launched the Nescafé Plan bringing under one umbrella Nestlé’s commitments on coffee farming, production and consumption. 

The Nescafé Plan contains a set of objectives which will help Nestlé further optimize its coffee supply chain. The Rainforest Alliance, an international non-governmental organization, will support Nestlé together with other partners of the Sustainable Agriculture Network (SAN) and the coffee association, 4C, in meeting the Nescafé Plan objectives related to farming. 

Over the next five years, Nestlé will double the amount of Nescafé coffee bought directly from farmers and their associations, eventually purchasing 180,000 tonnes of coffee from around 170,000 farmers every year. With the support of the Rainforest Alliance and the 4C Association, all directly purchased green coffee will meet the internationally-recognized 4C sustainability standards by 2015. In addition, 90,000 tonnes of Nescafé coffee will be sourced according to the Rainforest Alliance and Sustainable Agriculture Network (SAN) principles by 2020.

Under the Nescafé Plan, Nestlé will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020. This helps farmers to rejuvenate their plantations, thus multiplying the yield on existing land and increasing farmers’ income. Through partnerships with public and private institutions in a number of countries, including Mexico, Thailand, the Philippines and Indonesia, Nestlé has already distributed over 16 million coffee plantlets over the past ten years. Nestlé is also expanding its technical assistance programmes, in which Nestlé agronomists provide advice on farming and post-harvest practices, to over 10,000 coffee farmers a year.

Trivia:-
The Nescafé Plan comes on top of the Cocoa Plan, launched in October 2009, a CHF 110 million investment to improve the quality of cocoa which includes the distribution of 12 million high-yield, disease-resistant cocoa plantlets by 2020.

Trivia Post: First alkaline battery

In 1955, Eveready moved researcher Lew Urry from an office in Toronto to its Cleveland plant and told him to come up with a better battery. At the time, the state of the art was the carbon zinc battery. Urry began looking at past failed experiments with alkaline, in which electrons pass from an anode made of zinc to a cathode made of manganese di and carbon while immersed in an alkaline electrolyte.

Urry experimented with different combinations of materials. He struck pay dirt when he used zinc in a loosely packed powder form. He also discarded the button-shape of the earlier alkaline batteries, going instead with a cylinder shape of commercial batteries already on the market. By the late 1950's he'd honed what he thought was a pretty good alkaline battery, and was ready to try and persuade the company to put the battery on the market. Using a mockup battery from an empty flashlight shaft, Urry put his prototype into a toy car, and a carbon zinc battery into an identical toy. He grabbed Eveready vice president of technology R.L. Glover and headed for the cafeteria at the Cleveland plant.

By the early 1960's, the alkaline was changing the way we lived. If you wanted to listen to the radio, you could go for a walk with your transistor, rather than gathering with family around the living-room console. The alkaline battery continues to improve. Energizer officials say today's battery lasts 40 times longer than the 1959 prototype.

Text taken from http://corrosion-doctors.org/PrimBatt/urry.htm

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Well this was their first logo,search your wallet you might find the answer.

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