Bizdom

Star Plus don red over blue

STAR Plus has unveiled its new identity and a new tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’ on the occasion of its tenth anniversary as a Hindi GEC.

The new logo is a ruby star, created to symbolise the channel's beating heart -- feminine, strong, full of energy and life. The white hot swoosh represents the inner strength and quest for fulfillment. A company statement explains that as "red is the color of prosperity, optimism, weddings, celebration, hope, desire, purity, passion, love and holiness, the new logo is the traditional and familiar star emblem infused with a modern, fresh and energetic expression."

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The Unofficial National Carrier of the You-Know-What

This advertisement of South Africa’s low cost airline Kulula.com, was off sides by FIFA for their guerrilla marketing ads.

A multimedia campaign by the fun loving airline brand featured advertisements with the headline, the Unofficial National Carrier of the You-Know-What, showing stylized pictures depicting the Cape Town stadium, soccer balls and a soccer player, this advertisement was withdrawn following a letter from FIFA threatening the airline with damages.

Puma PowerCat 1.10 Tricks

Puma claims that the Puma PowerCat 1.10 Tricks soccer boots were inspired by the Continent’s sun, vast skies and rich soil, and are part of the world’s first continental soccer kit. The Puma PowerCat 1.10 Tricks soccer boots retail at US$210. The following players are expected to sport the boots:

* Nemanja Vidic – Serbia
* Michael Carrick – England
* Giorgio Chiellini – Italy
* Thomas Hitzlsperger – Germany
* Bakary Sagna – France

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HAPPY SOCKS !!!

There are World Cup flip-flops and boxer briefs, t-shirts and jerseys, scarves and caps—and now there are socks. Designer Stephen Wong has collaborated with Happy Socks to design some patriotic foot-coverings

The collection pays homage to the culture of eight nations from across the globe including Argentina, Brazil, England, France, Germany, Holland, Italy and South Africa. Each pair features the colors and flags as seen on the team kits.

Nike's Team kit is more "Green" this time

For the very first time, all of Nike's National teams will be wearing jerseys made entirely from recycled polyester. According to Nike, each was produced from up to eight recycled plastic bottles, to create what the brand calls "the most environmentally-friendly and technologically-advanced kit in football's history." Fabric suppliers sourced "discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was converted to fabric for the jerseys."

The teams wearing Nike's new jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

Green Initiative @ FIFA World Cup

According to a study by the Norwegian and South African governments, the World Cup will result in 2.7 million tonnes of carbon dioxide. This is eight times as much as the World Cup 2006 in Germany.

Eleven teams have announced they will offset the emissions caused by their participation in the event. Seven of these teams enjoy the sponsorship of PUMA for their offsets: Algeria, Cameroon, Cote d'Ivoire, Ghana, Uruguay, Italy and Switzerland.

In addition, Chile, England, Republic of Korea and Serbia have committed to offsetting their own emissions.

The teams' carbon footprint that will offset includes international flights to and from South Africa, domestic flights and coaches to and from group matches for teams and officials, and accommodation in hotels - a total of approximately 6,050 tonnes of greenhouse gas emissions.