Brand Update

Desi Brand

Green Initiative @ FIFA World Cup

According to a study by the Norwegian and South African governments, the World Cup will result in 2.7 million tonnes of carbon dioxide. This is eight times as much as the World Cup 2006 in Germany.

Eleven teams have announced they will offset the emissions caused by their participation in the event. Seven of these teams enjoy the sponsorship of PUMA for their offsets: Algeria, Cameroon, Cote d'Ivoire, Ghana, Uruguay, Italy and Switzerland.

In addition, Chile, England, Republic of Korea and Serbia have committed to offsetting their own emissions.

The teams' carbon footprint that will offset includes international flights to and from South Africa, domestic flights and coaches to and from group matches for teams and officials, and accommodation in hotels - a total of approximately 6,050 tonnes of greenhouse gas emissions.

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