Brand Update

Desi Brand

Star Plus don red over blue

STAR Plus has unveiled its new identity and a new tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’ on the occasion of its tenth anniversary as a Hindi GEC.
The new logo is a ruby star, created to symbolise the channel's beating heart -- feminine, strong, full of energy and life. The white hot swoosh represents the inner strength and quest for fulfillment. A company statement explains that as "red is the color of prosperity, optimism, weddings, celebration, hope, desire, purity, passion, love and holiness, the new logo is the traditional and familiar star emblem infused with a modern, fresh and energetic expression."
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