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Brand Update

Desi Brand

The Unofficial National Carrier of the You-Know-What


This advertisement of South Africa’s low cost airline Kulula.com, was off sides by FIFA for their guerrilla marketing ads.

A multimedia campaign by the fun loving airline brand featured advertisements with the headline, the Unofficial National Carrier of the You-Know-What, showing stylized pictures depicting the Cape Town stadium, soccer balls and a soccer player, this advertisement was withdrawn following a letter from FIFA threatening the airline with damages.


 
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