Goodbye to 2 popular folks............

Mirc Electronics, promoters of the Onida brand of consumer durables has decided to shed its ‘devil’ in favour of a product-based campaign.Unveiling a new brand campaign created by McCann Erickson, Onida will now be emphasising on its ‘technology-led’ products across categories such as televisions, DVD players and washing machines.Between 1998 and 2004, Onida took the devil off its campaigns replacing it with product-based advertising. It has roped in agencies such as Avenues, O&M and Rediffusion DY&R to work on its brand.

Liril girl advertisements, which regularly air on the television sets has now given a final goodbye by Hindustan Unilever Limited(HUL). Known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap when the likes of Karen Lunel, Preity Zinta, Tara Sharma and Deepika Padukone were made the face of the brand focusing on the youth segment.

Tata Crucible 2009- Mumbai Questions

Final round qts
Round 1
1. Suhail Jain, Rashmi Gaur, Venkat, Balraman and Sam Thomas – Why are they currently making wavesin the world of biz?
A- They are the sacked pilots of Jet airways.

2. In 1880s Bivraj agarwal of Agra moved to a hill station with the Britishers and started selling ‘Gurdhani’. How is it better known now?
A- Lonavla Chikki

3. He argued “ if people take full accountability of taxes, they can reduce the burden of government.” Ronald Reagen was greatly inspired by this economist.
A – David Ricardo

4 . In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law concerning?
A- Banning of advertising of condoms

5. What is Crowd sourcing?
A- Engaging masses to do your work Eg: Wiki

6. It is composed of 3 arrows, forms the ‘Mobius strip’. It cant be trademarked.
A- Symbol of Recycle bin

ROUND – II
1. Print Ad- Nintento Wii

2. Statue of founder of Detroit city -> Caddillac

3. Movie posture of ‘iesta’. This movie ended something. What?

Ownership of Columbia Pictures Coke Sony

4. Picture of a Doc by ‘Bihar Zamindari abolition Board’ by Govt. of Bihar. With its abolition, what was started after this?
A – Concept of public borrowing. Govt compensated for the land they acquired.

5. Pic – Creator of Alfred Newman ( MAD mag mascot)

6. Pic of Jayprakash Garg, founder Jaypee Group.

ROUND III
1. South Korea’s 2nd largest automobile co. – Daewoo
2. Famous Indian who heads Tata Steel Adventure Fund –Bichandri Pal
3. Variant Names of Tata salt
4. Original name was ‘slim’, not used due to its wrong connotation? - Titan Edge

ROUND IV
1. London Carnivals, Fulham Football Club, crest of Harrods, Peter Pan Video - Mohd. Al Fayed (entities owned by him)
2. OSO song, Playwin, Essel World Video, Ekal Vidyalaya – Zee Group
3. Nestle, Lilliane Buttencourt, Bodyshop, Nanotechnology, Delhi 6 song(Sonam Kapoor) – Loreal
4. Tamasek, Star, Ruper Murdoch, ISO 27001:2005, Amir Khan’s song – Tata Sky

ROUND V
1. Description of Mindtree logo

2. Former trader, Prof of Risk Engg at NY Univ
- Wrote ‘Option Sellers’
- Wrote a book on Randomness
A – Nicholas Nassin

3. Born in Sindri, educated in IIT(D) in 1994
- Worked in CMC, Websci, AT&T
- Richest Man in Gibraltor
A- Anurag Dikshit

TIE BREAKERS
1. Who is the marketer of Shraddhanjali Agarbatti, Marigold Jewellery, Upasna garments and Naturelly jams
A – Pondicherry Aurobindo ashram
2. In some year, US Post allowed a TV show on its commemoration
A – Simpsons
3. The person has been awarded NIKKEI Asia 2009 award for promoting a region for biz
A- Kiran Mazumdar Shaw.

'Dalda' dons new identity......................

Bunge India has unveiled a new logo and product proposition for its 'Dalda' brand in a bid to connect with younger consumers. The new logo and look of the pack includes gold ribbons, signifying premium values and a 'seal of protection'.

Tata Crucible Bangalore 2009 Questions

1) Jagsharan Jit Singh Ahluwalia..world of fashion
J J Ahluwalia


2) The Talent wellness program..alcohol and cardiac measurement
WWE

3) J C Leyendecker
Arrow collared man

4) Hasbro toy…mfg by Japanese co Takara.. divided into heroic autobots and evil decepticones
Transformers

5) Pic…Ajit Jain of Berkshire
6) Hotel chain… segmentation based on diff customers.. pple who drive Ferrari, merc etc
Hyatt…. Grand, Park & regency

7) in Uk- PG5, in Belgium- C 4.. what is it in India and USA?
Pink Slips

8) Loved by women since 1908…Historical, medical, desire, intrigue,modern, blaze, spotlight

Mills & Boon
9) HR tool…german military..gathering feedback..frm multiple sources to evaluate performance
360* feedback

10) Women pic… board of blore co.. guru..

Rama Bijapurkar

11) Projects Garuda, Setu, Veda, Vyasa, Vidwan, Vidur
C Dac

12) 1st made by Gisecke & Devrient in 1991.. 85.6X53.9X0.76mm & 26X15X0.76 mm –
Sim Card

13) Norbert Pearltroth..sole contributor 1923-75..7 days a week in NY Public library
Ripley’s believe it or not

14)Alcoholic Anonymous logo

15)“India frm midnight to the millenium’
Shashi Tharoor

16)Editorof Fortune 1943-48.. Padma Vibhushan awardee
J k Galbraith

17)Golden spanner award… honour the Ustaad Car mechanic
Castrol

18)Neil Nitin & Preity Zinta
Morellato

19) Kaya Skin..Brand ambassador- Ridhima Kapoor

20) 2 US 1st ladies on Vogue cover.. Michelle Obama and..?
Hillary Clinton

21)’Someone gotta go’..reality tv..workers choose who gets sacked.. by
Endemol

22)US director..5 mn dollar settlement frm apparel co. for using his pic in their ads
Woody Allen

23) ‘Jawbone”..sunglasses
Oakley

24)ad..khurram khurram
Lizzat

25) ad ..insurance..ab to apne liye jiyo yaar..man finally jumps into the lake
Max new york

Courtesy: Rohit Jain

Happily Unmarried !!

Brainchild of Rajat Tuli and Rahul Anand, both post-graduates from MICA, the idea came about with the duo wanting to be in every category that was dull and boring and inject in it a dose of cheek and fun.

Have a look at their products


A common folk-joke among all of us happily unmarried people is why we should have a cow in our house when readymade milk is available. The argument put forward against this is “there are certain other needs also apart from milk!!”..maybe this venture solve this also

Now an Indian Food recipe's search engine

http://www.idlidosa.com

Jackie Chan offer his skill for you!!!

Do you need some martial-art expert for the fight against your computer virus, if yes then watch it...

The great stuntman turned bad actor has signed a two-spot advertising contract with Moscow software security firm Kaspersky Lab. This is the first Chinese commercial, co-starring slightly better actor Eugene Kaspersky, the firm’s co-founder. Kaspersky invites Chan to visit a dangerous place called “Cyberworld.”

If this phenomenon catch in our country then we will see Rajni DADA or Sanjay Munna Bhai..playing such roles...

MySpace buy the most popular Facebook application

ILike has more than 50 million registered users around the world and operates as a service to manage and recommend the musical tastes of users. iLike has applications for Facebook, Bebo and the MySpace.

Rozgarduniya.com: website for rural job market

Rozgarduniya.com is a bilingual job portal launched initially in English and Hindi and will be subsequently available in other regional Indian languages.

Internet job portal Monster.com has collaborated with ITC e-Choupal, the rural digital infrastructure setup by ITC, to launch Rozgarduniya.com. The site is currently available in English and Hindi and can be accessed at e-Choupals in 4 states — Madhya Pradesh, Maharashta, Uttar Pradesh and Rajasthan.

Desi Brand: Vimanika Comics

Hoping to capture the minds and hearts of Indian Americans and other Indians abroad, Karan Vir Arora has launched Vimanika, a new comic brand named after Vimanika Shastra, an early 20th century Sanskrit text about the construction of mythical ‘chariots of gods’.