Swiss Air Lines - New Identity

It was established in 2002, Swiss International Air Lines (SWISS for short) is the main carrier in and out of Switzerland.

Dulux's New Brand Identity in India

The new identity of Dulux and its related brands, including Flexa, Levis, Alba and Coral, feature a human figure and a colour flourish which will appear on all product packaging of brands in the Dulux

Brand Ambassador -Emma Stone and Olivia Wilde : Revlon

Olivia Wilde (right) and Emma Stone have been announced as the new faces of Revlon cosmetics. Cowboys and Aliens star Olivia and Emma - leading lady in the new Spider-Man movie - have been named global ambassadors for the brand.

Reader's Digest Unveils Once-in-a-Lifetime Contest for U.S. Residents: Be Published to Its 30 Million Readers and Receive $25,000

It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't Twitter).
The contest is a real-time version of the highly-anticipated book, Life... The Reader's Digest Version, available starting today in e-book and hardcover and the first in a series of The Reader's Digest Version books. The book is excerpted and a cover story in the September issue of Reader's Digest magazine.

Brand Ambassador -Shankar Ehsaan Loy: Philips

Philips launched the ‘Feel the Music’ (FTM) campaign in India at a musical event in Mumbai which saw the talented trio of Shankar-Ehsaan-Loy wowing audiences with their tunes. ‘Feel The Music’ is the India chapter of Philips’ global Obsessed With Sound (OWS) campaign and the roll-out underlines the company’s obsession with offering solutions that help the listeners feel their music.

United Breweries launches locally made Heineken beer

Indian brewing giant United Breweries (UB) has launched Heineken lager in the Indian cities of Mumbai and Pune. The company has started producing the super-premium international beer at its brewery in Taloja, Mumbai.

The Dutch beer, which will be locally brewed and bottled, will be introduced in around 10 other regions by the year end

Brand Ambassador -Katrina Kaif: Wrigley’s Doublemint

Wrigley India has signed Bollywood actor Katrina Kaif as brand ambassador for Wrigley's Doublemint chewing gum. With the association, the brand aims to portray an image of fresh blend of spirit, success and attitude.

The concept of 'Freshness giving you an edge' is at the crux of the entire communication strategy for the new Doublemint campaign.

Budweiser Unveils New "Bowtie" Design

Budweiser has revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

The new can design is Budweiser's 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser's iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.

Budweiser's new "bowtie" can and secondary packaging designs will be the global standard as the brand continues to expand internationally.

"This new visual identity is one of many steps in our quest to reinforce Budweiser's role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser's bond with consumers around the world," said Frank Abenante, vice president, Brands, AB InBev.

Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer's unique Beechwood Aging process and 135-year long commitment to quality. The packaging will also feature a "Quick Response" (QR) code that will better enable Budweiser to regularly communicate with consumers.

Brand Ambassador -Sonali Bendre: Vi-John

FMCG firm Vi-John Group on Monday said it has roped in Bollywood actress Sonali Bendre as the brand ambassador of its hair oil brand 'Almond Drops'.


The company, which offers personal care, skin care and cosmetics, said the actress has joined its line-up of other celebrity endorsers, including Shah Rukh Khan and Bipasha Basu. Vi-John sells a range of skin and hair care products apart from oral care products and perfumes.

Brand Ambassador -Kareena Kapoor: Lakme

Kapoor babe has now been signed up as the brand ambassador of the cosmetic major Lakme.

Everyuth SunCare has a Brand new look

Brand is owned by Zydus Wellness, which is a part of the Rs 3900-crore Zydus Cadila Group. Zydus Cadila is fifth largest drug company in India. Zydus Wellness is maker of sugar substitute product - Sugar Free, Ever Yuth, Nutralite and recently introduced malt-based food drink ActiLife.

Create your own piece of virtual street art and win £5,000

Mountain Dew has kicked off a hilarious Street Art project on its UK Facebook page, inviting its fans to create a piece of street art in the digital dimension.

Brand Ambassador - Prachi Desai : SOFY Side Walls

Bollywood actress Prachi Desai has been roped in as the brand ambassador for SOFY Side Walls, Japan’s leading sanitary napkin brand.

Brand Ambassador - WCD Ministry : Aamir Khan

Actor-producer Aamir Khan named the brand ambassador of the Women and Child Development Ministry for spreading the message of curbing malnutrition among children.

Bacardi kicked off its global campaign in India titled ‘Bacardi Together’

Bacardi kicked off its global campaign in India titled ‘Bacardi Together’ aiming to cover 20 Indian cities, most of which would be tier II and III areas.

Brand Ambassador - Sonakshi Sinha : D'Damas

"D’damas, which is the only brand in the country having distinct sub-brands, also unveiled its new campaign. It takes the brands current positioning of ‘Celebrate Always’ forward with a fresh and more relevant execution and imagery, personified by Sonakshi Sinha," said an official spokesperson.

Brand Ambassador - Sebastian Vettel : Infiniti

The luxury care maker of Japan Infiniti has signed Formula One World Champion Sebastian Vettel as its first ever Global Brand Ambassador. The collaboration with Sebastian Vettel comes two months after Infiniti announced a partnership with the Red Bull Racing team. 

Harsha Bhogale steps out to blog for Samsonite

Samsonite, the world's leading luggage maker, launched its new global campaign, Step Out in the online space. Samsonite has gone beyond conventional strategies and attempted to capture the online space through innovation by partnering with cricket expert, Harsha Bhogale.

Harsha Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE.  Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day". More over one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.

Pop culture: The retro Coca-Cola ads

Deepika flags off umbrella mosaic event

Neutrogena, leading skin care brand in the USA, broke the Guinness World Record for the Largest Umbrella Mosaic with 1056 people at the MMRDA grounds, Bandra Kurla Complex.

Deepika, a brand ambassador for the Neutrogena, flagged off the event with the participants holding open each of their umbrellas in formation for 10 minutes. The umbrella mosaic formed for the record breaking attempt showcased the Neutrogena logo.