Samsonite, the world's leading luggage maker, launched its new global campaign, Step Out in the online space. Samsonite has gone beyond conventional strategies and attempted to capture the online space through innovation by partnering with cricket expert, Harsha Bhogale.
Harsha Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE. Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day". More over one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.
Harsha Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE. Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day". More over one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.
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