Brand Update

Desi Brand

Brand Ambassador -Katrina Kaif: Wrigley’s Doublemint

Wrigley India has signed Bollywood actor Katrina Kaif as brand ambassador for Wrigley's Doublemint chewing gum. With the association, the brand aims to portray an image of fresh blend of spirit, success and attitude.

The concept of 'Freshness giving you an edge' is at the crux of the entire communication strategy for the new Doublemint campaign.
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