The "fresh new logo" as Acer calls it is suppose to "distinguish" the company from their competitors. The company has also introduced a new typeface.
Ggreen is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise, Acer said.
“In Acer’s 35-year history, we have changed our corporate logo several times. Each time, it was to face new challenges in a different stage of our development. The last time was in 2001, when we spun-off our contract manufacturing business to focus on our brand business,” Acer said in a statement. In this new stage, Acer will focus on creating customer value and strengthening its brand.