Brand Update

Desi Brand

Wimbledon appointed its first official poet

Matt Harvey will write a poem every day during the annual two-week competition in London. The Championships Poet 2010 will publish his verses - about anything from racquet stringers to strawberries and cream - online and in podcasts. He will also keep a blog, tweet and recite his poems to queuing spectators.

Wimbledon teamed up with the Poetry Trust to create the role after the concept was proposed by the Wimbledon Lawn Tennis Museum. Mr Harvey has already published his first poem as Championships Poet 2010, called Grandest of Slams.
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