Brand Update

Desi Brand

Dodge got a new logo

In November of 2009, Fiat — which owns the majority of what was once Chrysler Group LLC, which itself owned Dodge — announced that it would be separating its line-up into two separate brands: One for the popular Dodge Ram trucks and the other for the normal-sized cars. The first brand is now simply known as Ram and has kept the original ram logo, leaving the second brand, Dodge, to look for a logo of its own.

Dodge has adopted the two stripes of Chrysler Group's SRT brand, short for Street and Racing Technology, and a group responsible for the development of sporty cars like the Dodge Viper.
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