Brand Update

Desi Brand

Jabulani - The official World Cup 2010 football

The official World Cup ball is called the Jabulani, which means "be happy" or "rejoice" in Zulu, and was developed at Loughborough University, UK.

The ball has four triangular design elements on a white background. Eleven different colours are used, representing the eleven players on a football team and the eleven official languages of South Africa. For the final to be held in Johannesburg on 11 July, a special match ball will be used with gold panels. The ball will be called the "Jo'bulani", playing off the Johannesburg nickname of "The Golden City".

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