Wikoohpedia, the encyclopedia of outdoor advertising

Wikoohpedia a wiki project with the goal of becoming the largest knowledge base of industry in the OOH outdoor advertising (Out of Home)..

Get your friends to walk when they talk

Idea Cellular has decided to build on the success of the "walk when you talk" campaign and has launched another ad for the same. Users are now invited to log onto www.walkwhenyoutalk.co.in and enter the phone number of their friends, who will receive a remainder to walk when they talk.

RB & Pecsi

Reckitt Benckiser

Reckitt Benckiser has started a global digital campaign to address its lack of brand-awareness . On the priority list is the shift to a simpler logo — ‘RB’ . The two letters will replace the full Reckitt Benckiser name. PEPSI BECOMES ‘PECSI ’

When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of Pepsi. They have said it like this for years, now Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. “Pecsi” is an easier pronunciation given Spanish phonetics, and it sort of comes naturally. BBDO Argentina came up with the idea of simply changing Pepsi to “Pecsi” and launched an integrated campaign to support it.

In Argentina, drinking a Pepsi costs one peso less than drinking a Coke. The message: If you drink Pepsi, you save. If you drink Pecsi, you save as well.

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25th anniversary of Virgin Atlantic

Image: (From left to right) Holly Branson, Richard Branson, Kate Moss and Sam Branson

To mark Virgin Atlantic's 25th birthday, Moss rocked up to the wing of a Virgin jumbo jet, dressed in a red romper and Yves Saint Laurent Tribute heels -- a successful imitation of the pin-up girls who grace VA's aircrafts -- and leaped into Sir Richard Branson's arms before an adoring crowd.

QuiZ for Knowledge not for Name fame and Honey Money!!

I started quizzing in year 2006, had a very bad start in a highly competitive and talented place called, pune. It was always tough for me to remain focused, but some how I did managed it, reason was simple, I was eager to know more about things around me. Hence, I kept on visiting(when u do not win, this is the best u can say) institutes after institutes, to be part of once event called 'QuiZ'. Now, I am telling you all this, well this was struck on my mind the moment I read a nice email interview of Giri, done by Praneeth, For me the best line was "Use quizzing as a tool to help yourself know more. Never read to win shows, read to gain knowledge. Once you start enjoying the process of knowing things you start doing well in life and in quiz shows as well."

Do read the full text http://www.bizgyan.blogspot.com/