“Dobara mat poochna”- Salman Khan

Known for its memorable campaigns, Chlormint ropes in a brand ambassador for the first time. Salman Khan will be seen in the new version of popular ‘Dobara Mat Poochna’ campaign of Chlormint. The campaign is designed by Prasoon Joshi.

The other brand ambassador for Perfetti Van Melle in India is Kajol(Alpenlibe)

Vijender Singh to endorse Pepsi

Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.

Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams

Singh’s endorsements are handled by Infinity Optimal Solutions.

Trivia: Vijender Singh is Pepsi’s first non-cricket sports ambassador
Finally, sports other than cricket are getting limelight in India!!

I am Back

G R Gopinath, is all set to launch a door-to-door international freight and cargo service with effect from 27 May. The freight carrier, 'Deccan 360, which will start with an A310 freighter ( see the above picture), will add two more and will operate on its own fleet of aircraft.

All the best Sir...

Company History 9: American Airlines

In 1926, Charles A. Lindbergh was the chief pilot of Robertson Aircraft Corporation, which was based at an airfield in Forest Park. Soon Robertson Aircraft Corporation and about 85 other small airline companies were consolidated in 1929 and 1930 into the Aviation Corporation, which eventually formed American Airways, the immediate predecessor of today’s American Airlines. It was in 1934 that the company reorganized American Airways and became American Airlines, Inc. Not long after, American developed an air traffic control system that would later be used by all airlines and administered by the U.S. government. The company also introduced the first domestic scheduled U.S. freight service in 1944.

On April 15, 1926, Charles Lindbergh flew the first leg of the first round trip Chicago to St. Louis airmail flight. Flying the airmail was a dangerous business and Lindbergh had to jump from more than one aircraft because of weather or mechanical difficulties. This flight is considered to have been first start of American Airlines’ long history.

History of Smiley Faces!

The need to involve feelings and emotions in a written text existed long before the creation of emoticons and the emergence of computer networks. First such use is documented on April 1857, when the numeric code "73" was added in a message written in Morse code an a symbol of affectionate "love and kisses".

Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie Melon University:

19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-)
From: Scott E Fahlman From: Scott E Fahlman

I propose that the following character sequence for joke markers: I propose that the following character sequence for joke markers:

:-) :-)

Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably more economical to mark
things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use For this, use

:-( :-(
_______________________________________ _______________________________________

I propose the following character sequence for joke dial:

:-) :-)

Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current trend. In this case, use

:-(

In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written message, and more specifically to the reader could identify when a text should be understood as a joke and when not.

The other 'smiley'

The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester initiated a merger detrimentrally affected company morale. In 1964, the company started up a “friendship campaign” to get employees to smile whenever possible, even while they typed reports. How did the company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of happiness and joy.