India's first top ranking woman IPS officer, Dr Kiran Bedi, has become the brand ambassador to advocate the new brand philosophy of No Marks cream from Ozone Ayurvedics, the FMCG arm of Ozone Group.
From BizDom Blog
Dr. Kiran Bedi is a Brand Ambassador of No Marks cream
"Off the Box"
Brand tracking company Vanno in thier recent report said that Kellogg's brand rating dropped significantly after they dropped Michael Phelps as a Brand Ambassador.
Anxiety index: Brand answers for an anxious world
JWT launched AnxietyIndex.com, an interactive site that helps brands to understand and navigate the anxiety experienced by consumers today. The intention is to operate the site as a place where people can discover and discuss how brands are responding and consumers in their handling of the current global recession.
Golfer Shiv Kapur appointed as the Brand Ambassador of BMW Golf
BMW India announced a partnership with amateur golfing sensation Shiv Kapur to promote and showcase BMW Golf in India. As the Golf Ambassador for BMW in India, Shiv will actively promote the BMW Golf Cup International, the world's largest international golf series for amateurs, across the country later this year. As part of the year-long parnership, Shiv Kapur will also be given a BMW 6 Series sedan.
Sania Mirza is a Brand Ambassador of 'Cadbury Bournvita Li'l Champs'
"The core proposition of Bournvita Li'l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years," said Cadbury India executive director-marketing Sanjay Purohit.
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