Won by SCMHRD, runner-up SLC
From BizDom Blog
Mr. Winston sues cigarette company
Alan Landers was the perfect choice to be the face of America's best-selling cigarette brand. As the Winston man, he appeared in hundreds of magazine and billboard advertisements in the 1960s and 1970s, portraying smoking as stylish and attractive.
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.
The ad said, "I won't settle for anything less."
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.
"They created the illusion that smoking was cool but they knew when I was doing the campaign that it caused lung cancer and that it was the most addictive drug the world has ever known," said Landers, who endures daily radiation therapy near his home in Fort Lauderdale, Florida. "They should be held accountable for killing people."
The ad said, "I won't settle for anything less."
Human Vending Machine: 'Working Like a Machine'
It's part of Kit Kat's 'Working Like a Machine Campaign', to show how people need a break from the monotony of day to day life.
Nimbooz from Pepsi
Pepsi is extending its brand portfolio, by launching an extension of 7Up- Nimbooz, a lemon drink, to be compete against Coke's Limca.
A special 'Nimbooz Highway Gadi' will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste amongst people
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