We don't believe in Half-Measures: Virgin Mobile

Ad Copy says: We don't believe in Half-Measures
Virgin Mobile always goes the entire distance for you
Trivia: This ad campaign was against the much hyped Airtel Half Marathon. The ad featured like a poster on all daily newspapers talks about not believing in half-measures and instead talks about all the offers of Virgin Mobile.

Saul Bass: Graphic designer

Saul Bass was a renowned graphic designer, best known for his work in the film industry and the design of some of the most important corporate identities in the United States.
Among them are AT&T, United Airlines, Minolta, Bell and Warner Communications. He also designed the poster for the Summer Olympics in 1984.

Ogilvy on recession

To cope up with the economic downturn, advertising major Ogilvy & Mather has kick started a special project called ‘Ogilvy on Recession’. The main objective behind O&M’s new initiative is to provide its clients strategies and tactics across marketing disciplines to tide over the slowdown.
Ogilvy & Mather Worldwide issued a brochure entitled "Optimizing the marketing budget during the recession." The publication provides practical advice on opportunities to lose, sustain or enhance investment in marketing. It is focused on the experience of how to win in the periods of recession and the best practices to follow.

The Nike+ Human Race

As part of its new advertising campaign, marking the 20th anniversary of its legendary slogan "Just Do It", Nike introduced "The Human Race". The Race was a global 10 km race series participating in 25 global cities on 31.8.2008.

IBM Project Big Green

IBM has started a new energy efficient and cost saving solutions to manage data center power and cooling.