Ogilvy on recession
To cope up with the economic downturn, advertising major Ogilvy & Mather has kick started a special project called ‘Ogilvy on Recession’. The main objective behind O&M’s new initiative is to provide its clients strategies and tactics across marketing disciplines to tide over the slowdown.
Ogilvy & Mather Worldwide issued a brochure entitled "Optimizing the marketing budget during the recession." The publication provides practical advice on opportunities to lose, sustain or enhance investment in marketing. It is focused on the experience of how to win in the periods of recession and the best practices to follow.