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Brand Update: Knight Riders

April 23, 2008: Shah Rukh Khan’s Kolkata Knight Riders have signed on Zapak Digital Entertainment, a Reliance Anil Dhirubhai Ambani Group (ADAG) venture, to develop online games for them.

Quinkie Commemoration Quiz [ BiZdoM 3 * 3 --21]

Great work by Murali and Rajeev kondapalli, it’s good to see that their quizzing baby is successfully completing its 5th year. Here goes a special BiZdoM QuiZ for QuiNKie readers on this occasion.
BrAnDiNg
1. Stokley-Van Camp was given the rights to produce and sell this beverage in the United States in 1967. The company soon gained permission from the National Football League to offer the drink to teams and contact their trainers. Which brand are we talking about?
2. In order to promote tourism in his nation, last month French President Nicolas Sarkozy appeared on an advertisement in a French newspaper along with his wife Carla Bruni. In which a bubble appears from Bruni’s mouth,” With {…this} now my whole family can came to my wedding. Which brand was being advertised?
3. The spokes of the konark wheel mirror change and progress, while the red and orange of the tail fin echo vitality and life. Also the swan shape embodies the concept of flight with grace and style. What are we talking about?

BiZ HiStoRy
1. It was a complex of institutions and practices by which the Qing dynasty (1644–1911) rulers of China controlled, taxed, and facilitated the trade of foreigners at the southern port of Guangzhou. It sometimes is referred to as cohong (Mandarin gonghang), meaning public or unified firm, but this properly refers only to the phase of the system from 1760 to 1771, when the state forced an amalgamation of all the licensed Chinese merchants into a single trading entity.
2. Polish immigrant Jacob Goldfarb began his clothing business in 1926 with the goal of producing low priced, quality undergarments—most notably, the popular onepiece men’s underwear known as the “unionsuit.” Appropriately, Goldfarb called his business The Union Underwear Company. By what name do we know this compant today?
3. In the 1800s brothers J. Wesley and Pleasant Hanes, Flush with cash which they recieved from a famous company after selling their business to them, launched Hanes Knitting Co., which introduced the first set of twopiece men’s underwear. Now the question is which buiness did they sold and to whom?

BiZ MasalA- [DeSi]
1. On the occasion of 150th anniversary of this organisation , in year 2002 Sujet Misra created a mascot , a jovial one who is always in a happy mood. It was an attempt to commemorate the Changing face of this organization?
2. In 2007, Mckinsey came out with the Bird of gold: ‘The rise of India’s Consumer Market’ Report- which stated that India was readying itself for the new ‘golden era’. Taking a clue from this report, who launched their ad- campaign based on this theme?
3. Recently Pathfinder International has launched ‘ Project Mukta’ campaign in Kolhapur district of Maharashtra, among the commercial sex workers. What this project is all about?

Brand Associated with IPL teams

Knight Riders: Nokia, Tag Heuer watches and HDIL
Mumbai Indians: Mastercard which is celebrating its 25th anniversary in India. Adidas is apparel sponsors.
Deccan Chargers: Jaypee Group & Nike will be handling uniforms.
Delhi Daredevils: Hero Honda, Religare & Adidas will be handling uniforms. Radio Mirchi will be their radio partner.
Kings XI Punjab: Spice, Coca-Cola & 9x , also Provogue will be handling uniforms.
Rajasthan royal: Bajaj Allianz
Chennai Super Kings: Aircel Cellular and Reebok will be the title and apparel sponsors. Also they have chosen Radio One, Chennai as its radio partner.

BiZdOm 3 * 3 QuiZ 20

FilmiQ’DoM
1. Neha Dhupia last month announced her participation in the first reality movie on Indian television, ‘Andaz Apna Very Hatke’. It is a 20-minute movie which is to be scripted, directed and produced by a TV channel to attract viewers toward its TRP rating. Which TV channel’s effort are we talking about?--Channel [V]

2. Hrithik Roshan and Akshay Kumar were supposed to join them , but opted out citing lack of time. Now the final list of actors includes Bipasha Basu, Lara Dutta and Riteish Deshmukh. They have termed themselves as "unforgettable" and their tour will begin this July. What or whom are we talking about?--The "unforgettable" Bachchan concert tour featuring Amitabh Bachchan, Abhishek, Aishwarya and with Jaya probably being coaxed for a friendly appearance.

3. There is a software package developed by Stephen Regelous for the visual effects industry, whose flagship feature is the ability to quickly and easily create thousands - or millions - of agents that all act as individuals. This software package was first used by Peter Jackson. Which software package are we talking about?

ItQ’DoM
1. Andy Schlafly was teaching a history class when his student said “BCE” (before the common era), rather than “BC” (before Christ). “Where did that come from?” he demanded. Her answer: “Wikipedia.”. Which alternative wiki encyclopaedia was thus born?--Conservapedia.com—labelled “a conservative encyclopaedia you can trust.”

2. Who has launched India's first Web 2.0 enabled "metro-monial" portal. It has also launched the "MarryZine" - an e-magazine on matrimony and related matters that provides a perfect solution for grooming a person before marriage.--SimplyMarry.com

3. What was started in 1981 by two former Stanford graduate students, Daniel Borel and Pierluigi Zappacosta, along with Giacomo Marini?--Logitech

BiZMaha-Raja
1. East India co. documents refer them as “ Chief Banians” to the Mughal Court, where they acquired the title of Nagarseth- “merchant of the city”, due to their power and influence.-Shantidas Zaveri – Lalbhai grp

2. Sanjay Gandhi approached him to become a shareholder in his people’s car project. But he was not convinced and even told Indira Gandhi that her son was leading an unwise project and needed to be restrained.--K K Birla

3. He went to high School in Junagadh , which was set up by the nawabs of Junagadh. During Mahashivratri , he got his friends together and sold gothai , a gujarati savory, at the fair. --Dhirubhai




Massive

BUSINESS FREAK 8

1. During 1960s, In the French Alps an enterprising hotelier marketed something with the slogan “No need to rent the room, buy the hotel, its cheaper!” What first did he market by the slogan?

2. Anjaneyulu Kakkera, is busy with setting up a new retail business under the brand name of “Vah Magna.” Magna has created a network of 70 outlets occupying over 5 lakh sq ft of space. While, bulk of the outlets are located in Andhra, two of them are located in Maharashtra. Magna, operates four retail formats comprising hypermarkets, cash-and-carry stores, FoodEx supermarkets, and recently launched Super Centre. With which other retail chain would you associate the name of Anjaneyulu Kakkera?

3. DIC Entertainment, the mid-size kids' TV program producer and syndicator, is working on a direct-to-video animated kids' series called "The Secret Millionaire's Club" . What is so special about this animated series?

4. What organization/company did Peter G. Peterson and Stephen A. Schwarzman establish with a shared secretary and a balance sheet of $400,000, in 1985?

5. BBC Worldwide has launched BBCGreen.com, a consumer lifestyle website. How is this website different from other websites?

6. On March 10, a certain innovation was carried in Times of india, Dainik Jagran and Sandesh. What was the innovation and what was it meant for?

7. If Sunsilk : www.Gangofgirls.com ; ______: www.Magicofblack.com?

8. NDTV Profit has launched a contest that will require participants to register on the contest site, www.makeovermyoffice.co.in, and write a small essay about why their office needs a makeover. They can supplement their claim with pictures of the office premises. Successful participants will have their offices revamped on a reality show on NDTV Profit. The show is used as a platform to promote which company’s products?

9. ‘A Library for every school’, is a large rural education program under which, so far 25000 libraries have been setup in various government schools across AP, Karnataka, orrissa and Kerela. Who/what is behind this venture?

.10. Easy one- Which was the first Indian IT services firm to list on NASDAQ?




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