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NBC Universal's new logo dumps peacock

It’s just text. And, most strikingly: There’s no peacock.
Here’s the new company logo:
The company will continue to use the peacock when promoting the NBC broadcast network and its cable news outlets. The peacock has been part of NBC’s branding since 1956.

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Barcelona are just another football club – Qatar Foundation replaces UNICEF


Barcelona sponsor UNICEF will be pushed from the front of the Spanish league club's shirt from July to make way for new sponsor Qatar Foundation.
Vice president Javier Faus says a bid to incorporate the two logos failed so Qatar Foundation will run across the front and UNICEF will be underneath the player's name on the back.
Barcelona used to be one of the few clubs not to feature advertising on its jersey. Since 2006, the Spanish league club donated €1.5 million ($2 million) to UNICEF to don its logo.
Qatar — World Cup host in 2022 — is paying Barcelona €30 million ($40 million) per season. The deal could potentially reach €170 million ($225 million) over five years.

Iffco Kisan Sanchar Ltd (IKSL)

Iffco Kisan Sanchar Ltd (IKSL), the firm co-founded by Ranjan Sharma alongwith the Indian Farmers Fertiliser Cooperative Ltd (Iffco) in 2007. IKSL has a customer base of 80 lakh farmers, to whom it sends five free voice messages everyday on crops, weather, livestock and the like. It also extends to them a free helpline service on the same. Most of their customers are Iffco shareholders. Of India’s farmer population of 15 crore, around 5.5 crore are in Iffco. 


Ranjan Sharma did a 45-day pilot in 11 villages of the Barabanki district of Uttar Pradesh, where he distributed handsets free of cost. IKSL is not the only one operating in the area of agricultural advisory in the country. Reuters Market Light, Tata Consultancy Services’ mKrishi and Qualcomm’s venture for fisherfolk in Tamil Nadu in association with M S Swaminathan Research Foundation and Tata Teleservices, called Fisher Friend, are some of them.

Servo - Bollywood spoofs new campaign

IndianOil’s Servo 4T's advertisements show spoofs of memorable scenes from three Bollywood films, Amar Akbar Anthony, Dhoom and Don.

 


Flashback Tata Crucible Quiz Part 15


- What does the Cushman & Wakefield Index measure?

- Which famous coffee house was founded in 1971 named after Moby Dick's first mate?

- His magnum opus the General Theory of Employment, Interest and Money challenged the economic paradigm when published in 1936. who?

Forward your answers to bizdomonline@gmail.com

Sweet Short & Simple (3S) Quiz No. 5: Prepare Tata crucible

1. This product, launched by Sony in 1998, was a portable storage device that could be attached to a personal computer easily. The brand name has now become a generic term used to describe all such products. What was the brand name?

2. Which term was coined by the Economist in 1977 to describe the decline of the manufacturing sector in the Netherlands after the discovery of natural gas in 1960's?

3. In 1908, leading figures such as Bhai Vir Singh, Sir Sunder Singh Majitha and Sardar Tarlochan Singh founded this to help the weaker section of the society in their economic endeavours to raise their standard of life. In spite of the fact that all its major operations were left in Pakistan and only a few outlets remained in India after partition.It was the one of the few in northern India who has honored the obligations of the migrating people from Pakistan.

4. This company was found by Tomas ______.in Zlin,(the then austro – hungarian empire)in the year 1894.Its present headquarters is in Lausanne, Switzerland.

5. This brand had it’s beginning when three dreamers in Karnal, now in Haryana, thought of producing a Indian brand of footwear a basic necessity available to their countrymen.

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Oxfam develops global brand identity

Oxfam is preparing to roll out a single global brand identity across its 14 affiliates to create a consistent brand personality and strengthen campaigning.



Each of the 14 organisations has its own branding and identity, but Oxfam wants to develop a “consistent personality” that resonates in each local market.

Plans are still being developed but one of the aims will be to communicate that the charity has a “visionary” policy that works towards a better future.

Oxfam says the move will strengthen its global campaigning efforts by creating a personality and proposition that works on a global scale.

The global identity, due to roll out in the summer, will lead to more centralised global campaigns with individual elements for local markets.

Brand Ambassador - Vivek Oberoi : Donear Suitings

 
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