Brand Update

Desi Brand

Barcelona are just another football club – Qatar Foundation replaces UNICEF

Barcelona sponsor UNICEF will be pushed from the front of the Spanish league club's shirt from July to make way for new sponsor Qatar Foundation.
Vice president Javier Faus says a bid to incorporate the two logos failed so Qatar Foundation will run across the front and UNICEF will be underneath the player's name on the back.
Barcelona used to be one of the few clubs not to feature advertising on its jersey. Since 2006, the Spanish league club donated €1.5 million ($2 million) to UNICEF to don its logo.
Qatar — World Cup host in 2022 — is paying Barcelona €30 million ($40 million) per season. The deal could potentially reach €170 million ($225 million) over five years.
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