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11 brands will follow Tees Maar Khan

Tees Maar Khan have inked co-promotion deals with 11 brands ranging from telecom service provider Airtel to FMCG major Emami to market the movie. The companies include Airtel, Provogue, Fila, Veet, Gitanjali, R Mall, V Mart, Cruz, Go Jiyo, Dainik Bhaskar and Emami.

Brand Break-up:-

- Airtel would spend around Rs 2.75 crore on the campaign. Airtel users would get to access blogs written by the star cast of the movie on their handsets. Besides, a special 15 minute version of Tees Maar Khan has also been developed for viewing by Airtel consumers on their mobile handsets, post the theatrical release.

- Emami, in the meantime, is expending around Rs 2 crore to promote its wintercare product Boroplus Advanced Moisturising Lotion and pain reliever Fast Relief in a co-branding exercise with Tees Maar Khan. The company will air a 30 second ad promo of Boroplus featuring the song Sheila Ki Jawani for 20 days.

- Provogue and and V Mart would spend Rs 1 crore each while R Mall would chip in Rs 1.25 crore in marketing spends. 

- Go Jiyo, Dainik Bhaskar, Veet and Cruz have signed deals worth a crore each. Fila would market Akshay Kumar’s character in the film through outdoor and print campaigns valued around Rs 50 lakh.

Brand Ambassador - Salman Khan : Mountain Dew

The Dabangg Khan aka Salman Khan has signed a deal with PepsiCo’s soft drink brand Mountain Dew for Rs. 5 crore a year, as its Brand Ambassador. The tagline of the brand also suites the Salman Khan persona.

Tagline:-

Darr ke aage jeet hai

Bytes:-

Salman Khan is the first ever brand ambassador of Mountain Dew.

Sania Mirza to sport Sahara logo

Diversified business group, Sahara India today announced an association with Sania Mirza under which the tennis player will sport the company''s logo during upcoming tournaments.
The company refused to disclose the nature of its association with the tennis player and details such as the financials involved or the tenure of the association.

Beatles' Abbey Road Crossing Wins Protected Status

The most famous pedestrian crossing in popular music, outside Abbey Road Studios in north London, was designated a site of national importance by the British government on Wednesday.

Beatles fans from around the world flock to the road to pose for photographs imitating the picture on the "Abbey Road" album cover which shows Paul, John, George and Ringo strolling over the crossing.

"This London zebra crossing is no castle or cathedral but, thanks to the Beatles and a 10-minute photoshoot one August morning in 1969, it has just as strong a claim as any to be seen as part of our heritage," said John Penrose, Minister for Tourism and Heritage in a statement.

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Brand Ambassador - Gul Panag : Visit Finland

Visit Finland, the Finnish tourist board in India, has appointed Bollywood actress Gul Panag as the honorary brand ambassador in India.

Terhi Hakala, Ambassador, Embassy of Finland said that the highlight of the destination is a visit to Rovaniemi, the home of Santa Claus where Santa has its own post office and village. The destination offers various activities such as hiking, trekking, berry picking, rafting and nature walks.

NotJobsButPassion.com

Birla Sun Life Insurance partnered with Career Launcher, India’s leading education services provider to launch a comprehensive online property which aims to encourage parents to identify children’s innate strengths and help them find their real passion enabling them to pursue their career accordingly. The website (www.NotJobsButPassion.com) acts as a one stop solution for parents to address career related concerns of their budding juniors. 

It provides comprehensive solutions in talent identification, career planning and how solutions can be structured to finance them.

Arsenal Tata Tea Jaago Re Soccer Stars

Tata Global Beverages announced the launch of Arsenal Tata Tea Jaago Re Soccer Stars, a soccer tournament for school kids, in association with UK's premier football club Arsenal FC. The event, which launched in 2007, is in its fourth year, and aims to promote football among school children and help young football players access the best in terms of infrastructure and training.

Sushant Dash, vice president, marketing, Tata Global Beverages, said that with the event Tata Tea seeks to awaken the sports scenario in India. Tata Tea together with Tata Football Academy, Jamshedpur will also provide an opportunity to the finalists to join the academy.

The fourth edition will reach out to seven lakh children. 30 selected students will then be trained by Arsenal coaches both in India and in London and the final 16 will represent India at the Arsenal International Soccer Festival 2011 in London.

http://www.jaagoresoccerstars.com/

Brand Ambassador - Boman Irani : Kent RO

Kent RO Systems, water purifier maker signed Bollywood actor Boman Irani as its brand ambassador for its new product ''Kent Tap Guard''.

"As the brand face of Kent Tap Guard, Boman Irani will reinforce the communication of Kent Tap Guard''s core brand values to our customers and his fans around the country," Kent RO Systems Chairman Mahesh Gupta said in a statement.

Bytes:-
Boman Irani aka Dr. Asthana aka Veeru Sahastrabudhhe will join a list of Kent Ro''s brand ambassadors, including Hema Malini, Esha Deol and Aahana Deol.