Tata Global Beverages announced the launch of Arsenal Tata Tea Jaago Re Soccer Stars, a soccer tournament for school kids, in association with UK's premier football club Arsenal FC. The event, which launched in 2007, is in its fourth year, and aims to promote football among school children and help young football players access the best in terms of infrastructure and training.
Sushant Dash, vice president, marketing, Tata Global Beverages, said that with the event Tata Tea seeks to awaken the sports scenario in India. Tata Tea together with Tata Football Academy, Jamshedpur will also provide an opportunity to the finalists to join the academy.
The fourth edition will reach out to seven lakh children. 30 selected students will then be trained by Arsenal coaches both in India and in London and the final 16 will represent India at the Arsenal International Soccer Festival 2011 in London.