Coke Sued Over VitaminWater Claims

The Washington-based Center for Science in the Public Interest accuses Coke of selling what it says is basically sugar water by claiming it has vitamins that boost immunity and reduce the risk of disease.
The group said the health benefit claims that Coca-Cola makes about its VitaminWater are "nonsense." It filed a class-action lawsuit in U.S. District Court in the Northern District of California.

Who own VitaminWater in the past?
The world's leading beverages company Coca-Cola had acquired it from Glaceau also known as Energy Brands Inc for $4.1 billion in year 2007. Our very own Tata Tea used to own 30-per cent stake in Glaceau.

Coke’s ‘Project Next’ leads to ‘Open Happiness’

Coke is all set to launch a new global marketing campaign “Open Happiness,” The new tagline would replace “The Coke Side of Life,” which is been in use since 2006. This new theme arose from a six-month “Project Next” spearheaded by their chief executive Muhtar Kent and global marketing officer Joe Tripodi.
Coke’s taglines in the past
Open Happiness (2009)
The Coke Side of Life (2006)
Life Tastes Good (2001)
Always Coca-Cola (1993)
Can't Beat the Real Thing (1990)
Red, White and You (1986)
Coke Is It! (1982)
Have a Coke and a Smile (1979)
I'd Like To Buy the World a Coke (1971)
It's the Real Thing (1969)

Mint-O-Fresh ka ‘Jiggi-jikka’

Continuing with their Laila Majnu theme latest ad of ITC’s Minto Fresh is an attempt to reinterpret the style of village romance with the urban rural dynamic.

Shot on location in Hampi, Karnataka, the ad opens on the local thakur-ka-beta arriving with his associates, carrying with them lots of gifts. But our Laila is not much impressed with all this drama.
Then enter Mr. Majnu, having a halo around his head – and above all a Minto Fresh in his hand. He pops it, breathes out, and a magical stream of freshness towards Laila. Who takes one deep breath – and launches herself towards Majnu, sending the thakur, his men and all the gifts flying in a slow motion into the air. As he drives him off in his (again gaudily painted) scooter, the Hindi cinema takeoff story is complete...

Old Laila Majnu theme Ad

AQAD 23: We are Back

Identify this investment banker ?
British Business minister Shriti Vadera

No Business Like Shoe Business !!!

Ramazan Baydan, owner of the Baydan Shoe Company in Istanbul holds a newly produced copy of the shoe that was thrown at President Bush.
The entrepreneur wants to rename the model, a brown leather shoe with a thick sole, as the Bush shoes.

Rajasthan Royals unveils new logo

New Logo


Old Logo


Royalty and team spirit is the core values of the modified logo, which has been designed to evoke pride and grandeur. It also retains the colours of the earlier logo - blue and gold.

60 Years of Soles and Stripes

Adidas Originals is celebrating "60 Years of Soles and Stripes" by creating its largest global brand campaign. The Originals currently accounts for 20% of Adidas sales and in the collection are evergreens such as the classic Stan Smith tennis shoe. Adidas brought out its stars from the worlds of music, fashion and sport to take part, including: David Beckham, Missy Elliott, Kevin Garnett, Ilie Năstase, Kimora Simmons, Katy Perry and Mark Gonzales and Russell Simmons.

Tintin turns 80

Tintin, the young Belgian reporter whose adventures have delighted children and adults worldwide, has turned 80. Created by Belgian artist Georges Remi, this comic strip first appeared in a children's supplement to Belgian daily ‘Le Vingtième Siècle’ on January 10, 1929.
Tintin, who was born graphically to the public in 1929, is designated by the single name. In 1978, Hergé has suggested that "Tintin" is rather a name or a nickname (freely chosen by parents) and not a family name (dictated by descent).
Profession: Tintin is presented as a reporter working for Le Petit Vingtième, the newspaper which also publishing his adventures.

ASIN New Brand Ambassador for TANISHQ

Tanishq, India's most desired jewellery brand unveils their new line of exquisite gold jewellery collection "Blush"- For the girl in you.
Brand Ambassador:
brand ambassador of Tanishq is south Indian actress Asin. This is the first time that a South Indian actor will endorse the brand.
About Tanishq:
Owned by the house of Tatas, Tanishq has around 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.
Name trivia:
The name Tanishq has been formed by combining "Tan" (body in Hindi) and "Ishq" or (love in Hindi)

Religion in a Hi-Tech Era

The Vatican is endorsing novel technology which will bring the book of daily prayers used by priests straight onto iPhones, via iBreviary, an iTunes application.
This iBreviary is a book of prayer created by the Italian priest Paolo Godfather along with few programmer, it contains all the prayers of the church year, and is available in Italian, English, Spanish, Latin and French, but later will launch versions in Portuguese and German.