Star News to ABP News

Starting from today means 1 June 2012, Star News, Star Ananda and Star Majha will become ABP News, ABP Ananda and ABP Majha, respectively. All these, until recently, were operated as a joint-venture between Newscorp's Star Group and the Indian media group Ananda Bazaar Patrika (ABP). When Newscorp  chose to exit the venture, which also included the Bengali news channel Star Ananda and the Marathi Star Majha, leaving ABP as the sole owner.

With the result, the channels are about to get new names, replacing the "Star" prefix with ABP. Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha. 

Media Content & Communication Services (MCCS), the joint venture between ABP (Anandabazar Patrika) and STAR India formed in 2003.

Rebranding Campaign - “Everything is the same except the name”.

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Kraft Foods to be renamed as Mondelez International

Coined by two of Kraft’s employees, had arrived at the notion of a name connoting “delicious world.” , the name is meant to evoke the global ambitions of the new snack business.

Tamilnad Mercantile Bank unveil new identity

The Fiction to Reality Timeline

Via: attsavings.com

Oreo Is Breast Milk's Favorite Cookie

The Print Ad titled Basic instinct was done by Cheil Worldwide advertising agency for product: Oreo (brand: Oreo) in South Korea. It was released in the Apr 2012.

Audi buying Ducati

Volkswagen's Audi unit has agreed to buy thoroughbred Italian motorcycle maker Ducati for about 860 million euros ($US1.12 billion) including debt.

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125 Years of Isabella Thoburn College of Lucknow

Isabella Thoburn College, Lucknow recently completed their 125th years. On this occasion a postage stamp was issued.

The college started its journey in the year 1886 under the initiative of the famous American missionary Isabella Thoburn. From its humble days of just a one single building, the college has gradually developed over 32 acres of sprawling campus area. The college is sponsored by the Women’s Society of the Methodist Episcopal Church to India and follows the ideal of “We receive to Give”. The ten pillars of the college signify the objectives of the college as it has excelled as one of the pioneers of women empowerment education in the continent.  The IT college claims to be the oldest missionary college for women in Asia.

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