Starting from today means 1 June 2012, Star News, Star Ananda and Star Majha will become ABP
News, ABP Ananda and ABP Majha, respectively. All these, until recently, were operated
as a joint-venture between Newscorp's Star Group and the Indian media
group Ananda Bazaar Patrika (ABP). When Newscorp chose to exit the
venture, which also included the Bengali news channel Star Ananda and
the Marathi Star Majha, leaving ABP as the sole owner.
With the result, the channels are about to get new names, replacing the "Star" prefix with ABP. Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha.
Media Content & Communication Services (MCCS), the joint venture between ABP (Anandabazar Patrika) and STAR India formed in 2003.
Rebranding Campaign - “Everything is the same except the name”.
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