Brand Profile: Alaska Airlines

The airline originated in 1932 when Linious "Mac" McGee started his own airline, McGee Airways. In 1934 they teamed up with Star Air Service, which at that time, with a fleet of 15 aircraft, was the largest airline in Alaska. Another expansion occurred in 1937 with the purchase of Interior Alaska Airlines. The company then became known as Star Air Lines. Finally on May 2, 1944 the airline made ​​its first flight with the name of ALASKA AIRLINES.
In 1987, the company acquired control of Horizon Air regional airline founded in 1981, and Jet America. Horizon was then transformed into a subsidiary of ALASKA, and soon after adopted the new standardized image of the parent. After the collapse of the Soviet Union, the airline also operated regular flights to the Russian Far East, but these were suspended in 1998 due to financial crisis in Russia.

The airline uses special paints in some of its planes to draw attention to their corporate image through color and unusual shapes. Three of them represent the characters in Disney cartoons, and its main task is to promote holidays in Disneyland Resort in California. Others refer to themes commonly associated with the state of Alaska, for example, a Boeing 737-400 painted with a giant salmon (dubbed the "Salmon Thirty Salmon"), or The Spirit of Alaska Statehood, whose painting is very colorful composed by Eskimo sled being pulled by dogs and belugas, which represent the spirit of Alaska.

Logo:

Trivia:
1. It was the first U.S. airline to issue tickets online in 1995 and four years later, a pioneer in offering check-in and boarding pass via the Internet.
2. In 2009, the airline was ranked 7th among 100 best companies to work for, according to the Seattle Business Magazine. It was the only airline listed in the rankings. The airline also received a similar award in 2010 from the Human Rights Campaign Foundation for the airline's treatment of LGBT employees, investors and customers.

AQAD-449

Put Funda.

Brand Profile: ETIHAD AIRWAYS

It all started in July 2003 when a royal decree by Sheik Khalifa bin Zayed Al Nahyan decided to create an airline of the UAE flag. The new airline would have to reflect the warm and exceptional responsiveness Arabic, besides providing services of the highest level. It was named as ETIHAD AIRWAYS (the word "Etihad" means "union" in Arabic), and so a symbol of the bonding among the seven emirates that constitute the UAE.

In 2005, the first time, Etihad Airways carried more than 1 million passengers. In August 2006 the company launched ETIHAD GUEST, an effective loyalty program that currently has over 1 million members. Efforts to transform ETIHAD AIRWAYS an icon of the segment were rewarded in 2008 when the company was considered the 10th best airline in the world. In August 2009, through an investment of U.S. $ 70 million, the company developed a new concept of first class, named Diamond First Class, in which the service and comfort reached a hitherto unprecedented level for the segment. By 2010, Etihad Airways plans to touch 70 international destinations.

Etihad Airways currently sponsors the English club Manchester City Football Club, including the naming right of their stadium, the Ferrari team and also the main sponsor of the Abu Dhabi F1 Grand Prix (even created a special painting for one of its planes , as seen below in the image).

Trivia:
● Due to an agreement with its rival Emirates Airlines, the two airlines do not compete for the same routes.
● Sophisticated flight attendants' uniforms were designed by Italian Ettore Bilotta, and reflect the Arab culture in a global context.
● Etihad Airways, owns 29.2% in Air Berlin and 40% stake in Air Seychelles.

The Psychology of Color

Tata Crucible 2012 Student Edition's Schedule

Chevy Sonic Says “Let’s Do This”

Chevrolet’s new campaign called “Let’s Do This” features the Sonic performing a variety of extreme stunts including skydiving and bungee jumping showing everyone that the all-new Chevy Sonic is up for adventure. It’s turbocharged, connected and fun to drive.

Read More: http://letsdothis.com/

DC’s new logo

DC scrapped the "Spin" logo that they've used since 2005 and are moving into the digital age with a new logo to portray the variety of properties that they offer.

"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."

AQAD - 448

Name him and his name of fame activities.

bizdomonline@gmail.com

AQAD - 447

Identify the logo.

bizdomonline@gmail.com

AQAD - 446

Identify the famous symbol. (Hint- Today's date)

bizdomonline@gmail.com