Karisma Kapur turns investor in Babyoye.com!

babyoye.com, the leading online store for baby and mother care products announced that superstar and super mom Karisma Kapoor has invested in the company. Karisma has an undisclosed stake in the company and is the largest individual shareholder in a company whose other investors include Accel Partners and Tiger Global.

H&M Under Fire For Using Virtual Models

Swedish clothing giant, H&M, has come under fire for using computer generated bodies paired with the heads of real models to sell swimwear and other items in its newest catalog.

The company does not indicate on the photographs or on their website that the images are computer generated. Rather, Norwegian website Bildbluffen first noticed that the models' arms, legs and chest were all positioned in the same manner, which later proved the images were fake.

Brand Ambassador -Kajal Aggarwal: Bru Coffee

Kajal Aggarwal has been signed to be the brand ambassador of Bru Coffee.

Tainted history of the iconic Shell scallop logo

The iconic corporate logo used by Shell and the Nazis

By John Donovan

In 1904, the scallop shell or pecten replaced Shell Transport’s first marketing logo. In various forms it has remained in use ever since, becoming one of the best known corporate symbols in the world.
The above information is taken from the: “The beginnings“, which forms part of a shell.com online feature – “Our history” – covering Shell from its inception to the new millennium. A whole page is devoted to “The History of the Shell logo“ and there is more information on a downloadable document: “The History behind the Shell emblem,” in which this slogan appears:

“The Shell emblem – or Pecten – remains one of the greatest brand symbols of the 20th Century”

The authors of this judiciously selected online history have unsurprisingly neglected to mention the Nazi association with the pecten.
It was used by the German subsidiary of Royal Dutch Shell, Rhenania-Ossage, in the years before and during World War 2, when the company was in partnership with the notorious IG Farben, the German chemical company which produced synthetic gasoline by hydrogenation. IG Farben had championed the hydrogenation process since the 1920′s.
By 1939, synthetic gasoline covered nearly a third of oil consumption in Germany. Shell had a one-third stake in the Politz hydrogenation works.
Hermann Goering, a close friend of the Nazi leader of Royal Dutch Shell, Sir Henri Deterding, was commander of the German air force and in charge of the four-year plan to raise synthetic gasoline output to fuel Nazi military ambitions.
Following Hitler’s annexation of Austria and Czechoslovakia, Shell Group managing directors sanctioned Rhenania-Ossag taking over the Shell companies in those countries.
The Nazis continued to use the Shell pecten logo in Germany after the appointment of a Verwalter (administrator) for Rhenania-Ossag in January 1940. The Verwalter appointed a Shell Dutch Nazi general manager, J. H. W. Rost van Tonningen to a new pro-German board. He had previously held the post of Shell Group technical inspector visiting installations in Italy, Austria, Hungary, Yugoslavia, and Romania. Rost had developed a keen interest in fascism, joining the Dutch Nazi party. He was on one occasion suspended from work because of his political allegiance, before being reinstated, probably due to the influence of his brother, a prominent leader of the Dutch Nazi movement. Many employees of Royal Dutch Shell in Germany and the Netherlands were Nazis.
Hauptmann Eichardt von Klass, the former research director of Rhenania-Ossag, was appointed in January 1940 as Verwalter to manage Royal Dutch and had full powers to act on behalf of the concern in occupied Europe.

After the end of World War 2, Royal Dutch Shell regained control of Rhenania-Ossag and retained some of the same management who had helped to fuel the Nazi war machine.
Shell rehired former Shell employees who had been involved as Nazi party members in forced labor programs. Robert Finn, a senior employee of Rhenania-Ossag involved in the forced labor programme as a member of the Nazi party, became a director of a Shell Chemical company in Germany after the war.
Directors of IG Farben, which had used slave labor and supplied Zyklon-B gas to the Nazi death camps, were found guilty of war crimes.
The Shell pecten was used by the German Shell operating company Rhenania-Ossag, before, during, and after World War 2. No other global brand logo is as closely associated with the Nazis.

5 Companies That Are Rocking Social Media

Koutons Retail India shutters Charlie Outlaw

Apparel manufacturer and retailer Koutons Retail India has shut 150 more shops, mostly of its casual menswear brand Charlie Outlaw, as part of its ongoing reorganisation.

Brand Ambassador -Hrithik Roshan: Rado

Rado has recently signed a global ambassadorship featuring Hrithik Roshan. The Bollywood actor mirrors the Swiss brand’s mastery of breaking new ground and its uncompromising commitment to excellence.

In the past, actor Lisa Ray and cricketer Kapil Dev have been Rado brand ambassadors.

StumbleUpon Gets a Face-Lift and Some Boldfaced Names

StumbleUpon is adding more avenues to meander through its online content recommendation service.

The renovations, unveiled late Monday as part of a major overhaul, allow StumbleUpon's 20 million users to be more specific about their interests so they won't have to wait as long for the service's technology to figure it out.

While StumbleUpon is getting a face-lift and adding some boldfaced names, it isn’t changing any of its back-end technology: Users will still “stumble” from site to site, which will be served up to them based on StumbleUpon’s algorithm that factors in interests, likes and your friends’ interests.
StumbleUpon founder and CEO Garrett Camp said the redesign was spurred by feedback the company was getting from users in focus groups

AIM’s ‘running man’ icon comes to a stop

For years, AOL has used a the cartoon figure of a yellow, running man as a brand mark. The symbol graced the millions of floppy disks and then CDs that the company mailed out in its heyday, and in 2009 was entered into the Madison Avenue  Advertising Walk of Fame.

But AOL’s man is running no more. The company long ago dropped the logo for the AOL brand, but it was still present for AOL Instant Messenger, or AIM. Last week AOL released a preview version of AIM that no longer includes the running man.

BizdoM @ IIFT's QUIZ

Prelims from the business quiz @ IIFT ,a quiz by QuizWorks

1. Who is the present Union Cabinet Minister of Commerce & Industry?
2. “Liquid Engineering Crew” is a web based social community of auto enthusiasts which also doubles up as a reward forum. Which company runs this program?
3. It was developed by the students at the Ecole Centrale Paris, and was released under the GPL license. It is now developed by contributors worldwide. Its logo is identified as ‘Simple Traffic cone’
4. After Germany lost WW-I, Bayer was forced to give up 2 important trademarks as part of Treaty of Versailles in 1919 , if Aspirin was one what was the other one
5. The physical version of this currency is known as Casascius____ and was created by a guy in Utah named Mike Caldwell.
6. “Claremont University’s gradute school of management is named after Masatoshi Ito and which other famous Management guru.
7. This web publication was founded by Michael Arrington in 2005
8. The Liv-ex (or London International____ Index Ex.) is an index that allow buyers and sellers to trade in which commodity.
9. In this company the CEO’s official designation is “Mighty Eagle”
10. The IOR-ARC is and international org. With 18 members states, expand IOR-ARC
11. This was started by Delhi Tourism , Govt of India & Ministry of Textiles & Ministry of Tourism
12. Books & More Enterprises is the holding co. Of which retail chain
13. Whose URL shortening service is su.pr?
14. Which game was designed by Alexey Pajitnov in 1984,
15. LNKD is the ticker symbol of which company
16. Which brand is known as Goa in Europe (from the house of Mahindra)
17. Name the term that is used to describe that partnership between a bank and an insurance co.
18. What was the profession of Hritik Roshan in the Movie ZNMD?
19. ‘Leading Innovation’ is the punchline of which Co.?
20. Which org got started under the Marrakech Agreement, on 1 Jan 1995?