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From BizDom Blog
Harsha Bhogale steps out to blog for Samsonite
Samsonite, the world's leading luggage maker, launched its new global campaign, Step Out in the online space. Samsonite has gone beyond conventional strategies and attempted to capture the online space through innovation by partnering with cricket expert, Harsha Bhogale.
Harsha Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE. Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day". More over one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.
Harsha Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE. Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day". More over one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.
Tata Delight
Tata Motors launched Tata Delight, a customer loyalty programme for owners of its commercial vehicles. Tata Delight is a loyalty programme for all Tata Motors commercial vehicle customers, both existing and new. It offers customers a host of distinctive facilities across all Tata Motors dealerships, sales outlets, and Tata Motors Authorised Service Stations.
Once enrolled in the programme, the member will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns and wants to enrol for. While the Tata Delight Owners Card can be used to earn and redeem points, Tata Delight Chassis Card will only accumulate points earned against spends on the vehicle registered in the programme.
Once enrolled in the programme, the member will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns and wants to enrol for. While the Tata Delight Owners Card can be used to earn and redeem points, Tata Delight Chassis Card will only accumulate points earned against spends on the vehicle registered in the programme.
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