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Lingerie Football League

Lingerie Football League, a women's league football in which players play in their underwear. The gameplay is seven players per team, with full contact and is played the same day as the end of the NFL Super Bowl.

The idea first emerged in 2004 and originated from the Super Bowl halftime alternative television special called the Lingerie Bowl. During halftime of Super Bowl XXXVIII in the form of pay per view, a football game between two teams and 26 models, who played the match in their underwear was played.

The first winner of the Lingerie Bowl was the Los Angeles Dream, who won by 6-0 to New York Euphoria.

The league was founded by Mitchell S. "Mitch" Mortaza.

Gulf Oil Corp partners Chennai Super Kings for IPL

Gulf Oil Corporation, a Hinduja Group company, has announced their alliance with Chennai Super Kings as the official team partner for the upcoming IPL tournament.

Chennai Super Kings, the IPL-III champions and 2010 Champions League winners, has been consistent performers across all the IPL seasons under the leadership of M.S. Dhoni.It has been rated as the “most valuable team” in Indian Premier League (IPL).

'United By Blue' - Nike's celebration for winningCricket WC 2011

Nike premiered "United By Blue," its latest and final Nike Cricket TV spot of this tournament season. Again capturing the 'Just Do It' spirit of the sport, the ad celebrates Team India's historic tournament win by mirroring the passion of a country united through cricket and the realisation of a dream.

Nike India marketing director Sanjay Gangopadhyay said, "The celebration brought to life in "United By Blue" represents the celebration going on all over India. The entire country is united by blue. This incredible win has only deepened the relationship between the streets and the stadiums. The kids inspire Team India and the national team inspires the kids. It's been a shared journey, a shared dream. And now it's a shared victory with 'Bleed Blue' now becoming part of the Indian Cricket lexicon."

MS Dhoni replaces Ganguly as EC brand ambassador

The Election Commission has replaced Sourav Ganguly with MS Dhoni and APJ Abdul Kalam as its brand ambassadors.

Ganguly had earlier written to the commission to withdraw from the campaign after the TMC questioned his political impartiality. Last month Ganguly shot a music video for the Election Commission as a part of its campaign to urge people to come out and vote.

Brand Ambassador - Kareena Kapoor : LAVIE

Kareena Kapoor has just been signed on as the brand ambassador for LAVIE, the fashionable range of trendy and stylish handbags for women.

The concept of the campaign – ‘Me, Myself, I’

Bytes:-

Lavie is the In house brand of Planet Retail. Some of the other premium International brands brought into India, by Planet Retail, include Accessorize, GUESS, Nautica, NEXT and DEBENHAMS. 

Kings XI Punjab renews association with ACC

Indian Premier League (IPL) franchise Kings XI Punjab renewed its association with cement manufacturer (ACC) as their Official Team Partner for the IPL 4. ACC started its association with Indian Premier League in season 3, by becoming one of the official Team Partner of Kings XI Punjab. 

KXIP had earlier renewed association with Emirates as the main sponsor besides Reebok, USL and Wrigley.

Floriana Group is Rajasthan Royals team sponsor

Rajasthan Royals launched their team's new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team sponsor for IPL4.

Designed by Puma, which is the franchises' official kitting partner, this year's jersey is the lightest among the ones used in all the past three IPL seasons. Made with Polyester and lightweight mesh back, the jerseys are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts.

Durex Performa: Extra Time

Durex Condoms has found a rather interesting way to sponsor the "extra time" board used by the referees to let player how much injury time has been added to the game — by turning the board itself into a giant condom wrapper.

Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.

The ldea

We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!

Advertising Agency: McCann Erickson, Bangkok, Thailand

Richard Branson and Google Earth to explore deep unchartered water

Billionaire brand genius Richard Branson announced on Tuesday that he will travel to one of the deepest parts of the ocean in a single-person submarine. The Virgin Atlantic Founder says that over the next two years the solo craft will travel to the bottom of the Mariana Trench in the Pacific Ocean, the Atlantic's Puerto Rico Trench and South Sandwich Trench, the Diamantina Trench in the Indian Ocean and the Molloy Deep in the Arctic Ocean.

The deep water dives will be recorded and uploaded to Google Earth.