Brand Update

Desi Brand

'United By Blue' - Nike's celebration for winningCricket WC 2011

Nike premiered "United By Blue," its latest and final Nike Cricket TV spot of this tournament season. Again capturing the 'Just Do It' spirit of the sport, the ad celebrates Team India's historic tournament win by mirroring the passion of a country united through cricket and the realisation of a dream.

Nike India marketing director Sanjay Gangopadhyay said, "The celebration brought to life in "United By Blue" represents the celebration going on all over India. The entire country is united by blue. This incredible win has only deepened the relationship between the streets and the stadiums. The kids inspire Team India and the national team inspires the kids. It's been a shared journey, a shared dream. And now it's a shared victory with 'Bleed Blue' now becoming part of the Indian Cricket lexicon."
Copyright © 2013 Bizdom