Colgate Palmolive’s Fab laundry detergent and Fluffy fabric conditioner is designed to target younger women which is a deviation from the standard practice of targeting mummys.
From BizDom Blog
Diageo acquired Turkish distiller Mey Icki
World's biggest spirits maker, Diageo Plc and the owner of well-known brands like Johnnie Walker, Bushmills whiskies, Smirnoff and Baileys is buying Turkish distiller Mey Icki, for an enterprise value of 3.3 billion Turkish lira ($2.1 billion) to add Turkey's popular drink Raki to its stable of alcoholic beverages.
Mey Içki is the leading spirits producer and distributor in Turkey. It is the market leader in Raki, the biggest spirits category in Turkey, and has a leading position in vodka. Aniseed-flavoured Raki is considered the national drink in Turkey and is, by far, the leading category in the spirits market representing 80 per cent of total spirits consumed. Mey Içki's Yeni Raki is the category leader with retail sales of over $765 million, which puts it amongst the largest global spirit brands.
Flashback Tata Crucible Quiz Part 20
- Also known as a "label" or "house" this Italian fashion company was founded in 1915 by Mario ____. In 1978, Mario's granddaughter MIuccia took charge and subsequently spearheaded the company into haute couture? Identify it.
- Professor Jerome McCarthy coined this term, which breaks down into four separate parts: product, price, place and promotion. What are we talking about?
- Kruger beer in 1935 made a packaging innovation. What?
bizdomonline@gmail.com
Muthoot Group - Team sponsor of the Delhi Daredevils
An M George Enterprise supported Muthoot Group has become the main team sponsor of the Delhi Daredevils for the Indian Premier League (IPL).
Bytes:-
The Muthoot Group is a diversified conglomerate established in the year 1887 by Ninan Mathai Muthoot at Kozhencherry, Kerala. The Group has grown from being a financial service provider to having a presence in multiple verticals like Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, Information Technology, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantations & Estates, Travel Services and Precious Metals.
Marico acquires ICP Vietnam
Marico acquired 85-per cent stake in International Consumer Products Corporation (ICP), marking its entry in the fast-growing Vietnam market. ICP, which sells brands such as X-Men, L'Ovite, Thuan, Phat, is one of the most successful FMCG companies in Vietnam. Marico bought the stake from Mekong Enterprise Fund II Ltd, managed by Mekong Capital and Bankinvest Vietnam (both private equity funds) and other individual shareholders who divested their shareholdings to Marico.
Bytes:-
- X-Men, a leading brand in the male grooming segment in Vietnam, is the second most trusted brand in the segment with a 35-per cent market share. The leading brand in the men's shampoo category, X-Men has also entered the deodorants and shower gels category recently.
- L'Ovite, the company's premium cosmetics brand, ranks among the top 5 premium cosmetics brands in Vietnam. Thuan Phat is among the growing brands of rapidly-growing branded sauces and condiments in the country.
'Indi Commandos' signs up Lotto as kit sponsor
IPL franchise Team Kochi has signed Italian sportswear brand Lotto as its first sponsor. The team that is owned by Rendezvous Sports World will be captained by Sri Lankan player Mahela Jayawardene. The Kochi Indian Premier League (IPL) franchise has named its team 'Indi Commandos'.
Subscribe to:
Posts
(
Atom
)
Posts
