- Also known as a "label" or "house" this Italian fashion company was founded in 1915 by Mario ____. In 1978, Mario's granddaughter MIuccia took charge and subsequently spearheaded the company into haute couture? Identify it.
- Professor Jerome McCarthy coined this term, which breaks down into four separate parts: product, price, place and promotion. What are we talking about?
- Kruger beer in 1935 made a packaging innovation. What?