Flashback Tata Crucible Quiz Part 20

- Also known as a "label" or "house" this Italian fashion company was founded in 1915 by Mario ____. In 1978, Mario's granddaughter MIuccia took charge and subsequently spearheaded the company into haute couture? Identify it.

- Professor Jerome McCarthy coined this term, which breaks down into four separate parts: product, price, place and promotion. What are we talking about?

- Kruger beer in 1935 made a packaging innovation. What?

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AQAD - 258

Identify the logo & why this organization is in news?

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Muthoot Group - Team sponsor of the Delhi Daredevils

An M George Enterprise supported Muthoot Group has become the main team sponsor of the Delhi Daredevils for the Indian Premier League (IPL). 

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The Muthoot Group is a diversified conglomerate established in the year 1887 by Ninan Mathai Muthoot at Kozhencherry, Kerala. The Group has grown from being a financial service provider to having a presence in multiple verticals like Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, Information Technology, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantations & Estates, Travel Services and Precious Metals.

AQAD - 257

Identify the logo.

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Marico acquires ICP Vietnam

Marico acquired 85-per cent stake in International Consumer Products Corporation (ICP), marking its entry in the fast-growing Vietnam market. ICP, which sells brands such as X-Men, L'Ovite, Thuan, Phat, is one of the most successful FMCG companies in Vietnam. Marico bought the stake from Mekong Enterprise Fund II Ltd, managed by Mekong Capital and Bankinvest Vietnam (both private equity funds) and other individual shareholders who divested their shareholdings to Marico.

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- X-Men, a leading brand in the male grooming segment in Vietnam, is the second most trusted brand in the segment with a 35-per cent market share. The leading brand in the men's shampoo category, X-Men has also entered the deodorants and shower gels category recently.

- L'Ovite, the company's premium cosmetics brand, ranks among the top 5 premium cosmetics brands in Vietnam. Thuan Phat is among the growing brands of rapidly-growing branded sauces and condiments in the country.

'Indi Commandos' signs up Lotto as kit sponsor

IPL franchise Team Kochi has signed Italian sportswear brand Lotto as its first sponsor. The team that is owned by Rendezvous Sports World will be captained by Sri Lankan player Mahela Jayawardene. The Kochi Indian Premier League (IPL) franchise has named its team 'Indi Commandos'.

AQAD - 256

Whose campaign is this?

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Ghost Ryderz got Bajaj Pulsar as its sponsor

The Ghost Ryderz is a team of professional stunt bikers based out of Kerala. Bajaj Pulsar is the official sponsor of professional motorcycle stunt team Ghost Ryderz. This is the first time a professional motorcycle stunt team has been sponsored by a sports bike brand in India.

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Pulsar has been associated with stunting for many years through advertising and recently through a popular reality show dedicated to stunting called Pulsar MTV Stuntmania.

Funmaster Hunt - Fanta

Spreading a wave of fun and excitement coming Holi festival, Fanta announced the launch of the ‘Fanta – Funmasters Hunt’, an exciting consumer engagement initiative to be rolled out in over 60 cities across 13 states across the country. Through this one-of-a-kind initiative, spanning across a period of 34 days starting 15th February till 20th March, 2011.

Amul is sponsoring Netherlands cricket team

The Royal Netherlands Cricket Board has signed Indian dairy products giant Amul for the upcoming ICC World Cup. As part of the sponsorship agreement, the branding of Amul Butter will appear on the main sleeve of the playing kit as well as full coverage on the training apparel throughout the World Cup.

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Netherlands has been associated with Amul and India's dairy cooperatives for several decades.
Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul brand, is India's largest food products marketing organisation with annual sales turnover exceeding US$ 2.2 billion. It is a cooperative dairy federation of 3 million milk producers handling 4 million MTs (Metric Tonnes) of milk annually.