The Royal Netherlands Cricket Board has signed Indian dairy products giant Amul for the upcoming ICC World Cup. As part of the sponsorship agreement, the branding of Amul Butter will appear on the main sleeve of the playing kit as well as full coverage on the training apparel throughout the World Cup.
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Netherlands has been associated with Amul and India's dairy cooperatives for several decades.
Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul brand, is India's largest food products marketing organisation with annual sales turnover exceeding US$ 2.2 billion. It is a cooperative dairy federation of 3 million milk producers handling 4 million MTs (Metric Tonnes) of milk annually.
Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul brand, is India's largest food products marketing organisation with annual sales turnover exceeding US$ 2.2 billion. It is a cooperative dairy federation of 3 million milk producers handling 4 million MTs (Metric Tonnes) of milk annually.
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