From BizDom Blog
Sahara in sponsorship deal with Percept Sport
Sahara Pune Warriors has awarded its exclusive sponsorship mandate to Percept Sport.
Sahara Adventure Sports director Abhijit Sarkar said, “We have had a long standing relationship with Percept over the years and when this opportunity came up, this was logical. We are very clear that we would love to have sponsors and partners who we would work closely with towards giving them professional delivery of their requirements when they partner us in this exciting journey ahead."
Nasreen Kabir chronicles the iconic Pyaasa
Nasreen Munni Kabir who chronicled the lives of Amitabh Bachchan and Shah Rukh Khan in her documentaries, has come up with a book that narrates the making of Guru Dutt's evergreen film Pyaasa titled "The Dialogue of Pyaasa". The book that takes a detailed look at both the man and his work presents a detailed look at the film's making with its famous dialogues and evergreen songs.
Bytes:-
Kabir had earlier helmed In Search of Guru Dutt, a three-part documentary on the legendary Indian actor, writer, director and producer on the occasion of his 25th death anniversary.
About Pyaasa:-
Pyaasa was released in year 1957. The film was directed and produced by Guru Dutt. Main actor and actresses in this movie Pyaasa were Guru Dutt Mala Sinha, Waheeda Rehman, Johnny Walker and Rehman. The music director of Pyaasa was S.D. Burman and the songs of this film were sung by various playback singers like Geeta Dutt and Mohammed Rafi.
Brand Ambassador - Arjun Rampal : Gillette
Gillette India has signed Bollywood actor Arjun Rampal to endorse its products in Indian market.
Return of Chandrakanta
Yakku........
'Chandrakanta', the popular 1995 TV show is returning on small screen with the story of prince Virendra Singh and princess Chandrakanta's children.The new story has been adapted from Devaki Nandan Khatri's second novel 'Chandrakanta Santati' by Sunil Agnihotri, who also directed the original.
"The focus has now shifted to the next generation but the fantasy elements remain the same. The shape-shifting aiyyars, love, betrayal and royal politics will be played on a bigger canvas this time. We have introduced some changes from the original novel to make it more appealing to the young audience," Agnihotri told.
The director, known for giving TV hits like 'Yug' and 'Betaal Pachisi', says he did not want to do a saas-bahu drama and instead decided to bring back the show that went on to become one of the most successful serial on Doordarshan.
Yakku............one of the best cliche
'Chandrakanta', the popular 1995 TV show is returning on small screen with the story of prince Virendra Singh and princess Chandrakanta's children.The new story has been adapted from Devaki Nandan Khatri's second novel 'Chandrakanta Santati' by Sunil Agnihotri, who also directed the original.
"The focus has now shifted to the next generation but the fantasy elements remain the same. The shape-shifting aiyyars, love, betrayal and royal politics will be played on a bigger canvas this time. We have introduced some changes from the original novel to make it more appealing to the young audience," Agnihotri told.
The director, known for giving TV hits like 'Yug' and 'Betaal Pachisi', says he did not want to do a saas-bahu drama and instead decided to bring back the show that went on to become one of the most successful serial on Doordarshan.
Yakku............one of the best cliche
‘Roadies’ footwear
MTV will also launch its range of ''Roadies'' branded helmets in partnership with Steelbird this year. At present, Viacom 18 sells paper products, eyewear, bedsheets, bags, mobile phones and co-branded debit cards under the brands ''MTV'' and ''Roadies'' and soft toys under the Nickelodeon brand.
Brand Ambassador - Riya Sen and Sreesanth : Gitanjali
Gitanjali Group roped film star Riya Sen and cricketer Sreesanth to promote its line of cubic zirconium (CZ) jewelry. They will be the new celebrity endorsers for its jewelry brand Rivaaz.
The Rivaaz is a line of 18K gold jewelry set with CZ. The new celebrity endorsers were chosen keeping in mind the focus of the brand on the youth segment.
Chatter the "Facebook for businesses."
Salesforce.com is opening its free social-networking service for businesses.
The service is called Chatter, and it works a lot like Facebook for businesses. Employees will be able to sign up with a company e-mail account and create a profile like they do on Facebook, then can use the space to exchange messages and share files.
Chatter has been available to paying Salesforce customers since July, but in December the company announced it would open it up to any business users at no charge, and that transition kicks in on Monday. Salesforce hopes the free service will convince businesses to its full suite of CRM and other business services.
Chatter works on PCs, Macs, iPads, iPhones, and BlackBerry devices, with plans for an Android application later this year. Users can update their status messages for other followers to see, but for now, Salesforce.com isn't building in instant messaging.
Egypt Cuts Off Most Internet and Cell Service
Egypt has cut off nearly all Internet traffic into and out of the country and disrupted cellphone service as it struggles to contain protests. 
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