We Turn 5!!

It all started five years back as a time pass activity, soon it turns into an obsession, an obsession that gave me name, friends and yes of course my future wife (yes finally Sid & Nid are getting married).
The blog has seen enough up and down correlating with my personal life, so till 2009 it went quite smooth before I hit a low on my personal front which forced me to post a crap on the last Valentine day.
I quit blogging and yes quizzing too, but then someone decided to jump in and bizdom saw a new light in their hand.
I rejoined them and we relaunched ourselves last 15th of August, since then we are growing both in the terms of good posts/comments and yes web traffic too.
Thank you all.
Please keep giving us feedbacks to improve us further….

7UP Redesigns: Simpler Is Better

7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity was launched only in selected markets, and is not announced to be introduced in all the countries where the soda of PepsiCo’s brand is available. The countries, which got the famous refreshing drink in ‘a new outfit’ are Germany and Canada

Brand Ambassador - Hrithik Roshan : J. Hampstead Suitings

J. Hampstead Suitings has signed Hrithik Roshan as its brand ambassador. J.Hampstead is an international worsted fabric brand brought into India by Siyaram’s in 1995.

Trivia:- 

-Earlier J Hamptead was endorsed by the tennis duo Mahesh Bhupati and Leander Paes when they were in the peak of their careers. When the personal relationship between both of them became sour the brand to take off the campaign featuring these players.

- J Hampstead was also endorsed by the entire South African cricket team. The South African team was considered to be very professional and clean. But then came the unpredictable misfortune. Hanse Cronje , the celebrated SA captain was accused of match fixing. This forced the brand to shelve the entire campaign.

- At one point of time Geoff Boycott also endorsed the brand.

- In 2008, J Hampstead endorsed Priyanka Chopra.

J Hampstead's tagline:-

" The world's Finest Fabric "

" Nothing But the Best "

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Food-Food from Sanjeev Kapoor

Sanjeev Kapoor has gone ahead to set up his own Food channel "FOOD FOOD" with Malaysia's Astro as the majority partner after architect the Zee Entertainment Enterprises Ltd (Zeel)  Khana Khazana.FoodFood will launch on 24 January 2011.

The channel has roped in Bollywood actress Madhuri Dixit Nene as its lifestyle ambassador. FoodFood comes with a tagline 'Khushi ki Recipe' (Reciepe of Happiness). 

Bytes:-

• The channel will air shows like Firangi Tadka (produced by BBC Worldwide Productions India), Chef Se Hai Muquabla and Ready Steady Cook (Endemol India), Sirf 30 Minute and Sanjeev Kapoor’s Kitchen among others. 
• FoodFood is a joint venture between Astro and Turmeric Vision (TVPL), company owned by Sanjeev Kapoor and wife Alyona Kapoor. 

 

Brand Ambassador - Sunil Shetty : Sangam India Suiting & Shirting

Bollywood actor Suniel Shetty has been signed up as the brand ambassador of Sangam India Suiting and Shirting along-with the new cricketing sensation Virat Kohli. The duo will be promoting the said brand's 'Ready To Stitch' series. 

Bytes:-

• Suniel Shetty also endorsed Ford Endeavour.
• Sangam Suiting has several brands such as Savana, Wills & Scott, Cavalier, Signet and Linovita under its fold. It recently launched a new anti bacterial and anti moisture range Glacier.

Coca-Cola banned from claiming its Vitaminwater brand is 'nutritious'

The Advertising Standards Authority upheld complaints that a poster campaign for the drink was misleading, advertising the drink as ‘nutritious’ when the 500ml drink contained more than a quarter of the recommended daily intake.
The soft drinks giant’s poster campaign ran with the tag line ‘enhanced hydration for the nation – delicious and nutritious.’
But while the sugar content of the drink is documented on the label, the advertising watchdog said that they considered consumers would not expect a ‘nutritious’ drink to have the equivalent of four or five teaspoons of added sugar.
Coca-Cola defended the use of the contentious word, saying the product contained ‘nutritionally meaningful quantities of several nutrients’ including vitamin C and four B vitamins.
But the ASA said the use of the word nutritious was misleading and said the advertisement should not appear again in its current form.


Read more: http://www.metro.co.uk/news/853103-coca-cola-ad-banned#ixzz1BUMu8FdB

Chocolate + Love = Best Facebook Campaign Ever?

If there are two subjects that get people (especially girls) excited it has to be chocolate and love and Greek chocolate brand Lacta have tapped in to them both to create this amazing Facebook campaign which created huge engagement and boosted their likes by 300%. Users were asked to tag themselves in an app that reproduced a virtual chocolate bar with the name of their loved one on it. The messages were shared to the wall with the photo as well as appearing in their photo albums with the person’s name tagged. The impressive thing about this campaign was not just the fact that it increased likes and had huge user participation but also the fact that the photos live on forever as virtual adverts in user’s photo albums as well as many users adding them to their profile pictures. Stick with the video for the boring first 30 seconds to get to the good Facebook stuff…

Brand Ambassador - Kareena Kapoor : Samsonite

Kareena Kapoor has been roped in as the brand ambassador for the Samsonite.

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