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From BizDom Blog
New Bond book "Carte Blanche" takes spy to Dubai
Carte Blanche is the name of the new James Bond novel, which has been set amid the skyscrapers and blue waters of Dubai and is due for release in May.
The first James Bond novel to be written by Jeffery Deaver is to be titled Carte Blanche, with a release date of 26th May 2011. Deaver has written more than 28 thrillers including The Bone Collector and Garden of Beasts, which won the UK based CWA Ian Fleming Steel Dagger award for best thriller in 2004.
Deaver said: "In the world of espionage, giving an agent carte blanche on a mission comes with an enormous amount of trust and constantly tests both personal and professional judgement. Part of the nonstop suspense in the novel is the looming question of what is acceptable in matters of national and international security.
Unlike Sebastian Faulks' Bond novel Devil May Care, publisher Penguin's fastest-selling adult novel, Carte Blanche will be set in the present day, including an updated version of Fleming's favourite car, a Bentley Continental GT.
Brand Ambassador - Katie Holmes : Ann Taylor
Ann Taylor, a brand that specializes in women’s workwear, has signed Katie Holmes as their new brand ambassador, replacing Heidi Klum.
Katherine Noelle Holmes was born December 18, 1978, in Toledo, Ohio.
“I’ve been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes…and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in.”
Brand Ambassador - Gwyneth Paltrow : Baume & Mercier
Gwyneth Paltrow has been named as the new ambassador for luxury watchmaker Baume & Mercier. Paltrow has been named as a "friend of the brand" by the Swiss company. Baume Mercier is known for releasing high-quality elegant watches and the company has relaunched the sophisticated Linea and Capeland lines and will premiere the exquisite Hampton collection in October of 2011.
Bytes:-
Earlier actresses Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly have served the ambassador for the company.
Playboy energy hits UK
Playboy Beverages, the drinks arm of the men’s magazine Playboy brand, has launched its energy drink into the UK market following success in the US — where it was launched in 2007 — Australia, New Zealand and South Africa.
The drink is made with ginseng root, guarana extract and Damiana leaf to boost energy levels and is said to have subtle notes of fruit and vanilla.
It will come in 250ml cans, featuring the Playboy bunny icon, in both regular and sugar-free variants.
“We’re pleased that Playboy Energy Drink will now be available in the UK and are confident it will enjoy the same success with consumers and retailers that it has seen in other markets around the world,” said Sarah Haney, senior vicepresident of global licensing at Playboy Enterprises.
The drink was launched before Christmas by Playboy Playmate of the Year Hope Dworaczyk and Kelly Brook, who has been signed up as the drink’s UK ambassador.
The drink is made with ginseng root, guarana extract and Damiana leaf to boost energy levels and is said to have subtle notes of fruit and vanilla.
It will come in 250ml cans, featuring the Playboy bunny icon, in both regular and sugar-free variants.
“We’re pleased that Playboy Energy Drink will now be available in the UK and are confident it will enjoy the same success with consumers and retailers that it has seen in other markets around the world,” said Sarah Haney, senior vicepresident of global licensing at Playboy Enterprises.
The drink was launched before Christmas by Playboy Playmate of the Year Hope Dworaczyk and Kelly Brook, who has been signed up as the drink’s UK ambassador.
Flipkart Has a new Logo, to soon expand into Consumer Electronics Space
Flipkart has launched its brand new logo (plus brand colors) and while the company has moved from being an online book store to selling mobile phones as well as music, games etc, the big news is that Flipkart will very soon (as early as this week) announce the expansion into the entire range of consumer electronics – i.e laptop, TV etc etc.
Flipkart has seen consistent growth in the traffic and lately has started using adwords to drive traffic to the site. The early days of organic growth probably reached its maxima and Flipkart now wants to compete with eBay (s ) of the Indian online world (that pegs a question – Is there a ceiling to online book selling in India?).
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