Heineken to sell branded goods via Facebook shopHeineken to sell branded goods via Facebook shop

The Dutch lager brand is aiming to tap into Facebook's 560m active users, and its own fanbase of nearly 1m on the site, to build a profitable retail operation.

The store will offer Heine-ken-branded clothes and merchandise, but Floris Cobelens, manager of global digital media at the brand, plans to encourage its Facebook fans to tell it what to sell.

'Why not give them the chance to decide what they want to buy?' he asked.

The initiative is in line with Heineken's plans to use the web to develop its global presence. It has brought its multiple Facebook pages together to build a single one for the brand and, similarly, has only a single YouTube channel; it is also revamping its global website.

Heineken is finalising plans to standardise its branding globally, too. Having altered its logo design, including moving the star to above the centre of the word 'Heineken', it is now rolling out standardised bottle and can designs.

New ways to sell

Sep 2009 French Connection launched YouTique, selling clothes through YouTube.

Oct 2009 Procter & Gamble began to offer 29 brands via Facebook store; VW launched new GTi model via iPhone game.

Dec 2009 Dell announced $6.5m of sales through Twitter.

Dec 2010 Heineken to become first alcohol brand to sell goods through Facebook.

New Inventions For Common Problems

Upstanding Toothbrush
When the toothbrush is set down, it will sway momentarily until it reaches a balanced position - just like a tumble doll.

Bladeless Fan
Dyson fans use Air Multiplier technology to draw in air and amplify it. With no blades or grille, they are safe and easy to clean.

Two Way Toothpaste
Two way toothpaste is ideal for those who get angry with their partner for squeezing the toothpaste from the front.

Infinite USB
Innovative USB plug designed to act as a USB hub when plugged in.

Sixpack Bottle Carrier
It can safely transport up to six beer, soft drink, or water bottles.



Greenbo Rail Planter
Simply place your Greenbo planter on your railing, deck or fence. State of the art unique design assures its secure fit and stability.



Innovative Sewing Needle
With a bit of pressure, the loop eye of Big Eye Needle expands to the size of a button hole - making threading a cinch!

AQAD 196

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Amazon and Penguin announce-2011 breakthrough-novel-award

Amazon and Penguin recently announced their fourth annual Breakthrough Novel
award competition. The international competition to find the next popular novel will award a grand prize to the best book in the general fiction category and in the young adult novel
category. Penguin will publish both winning books and each author will receive a publishing contract with a $15,000 advance.

The 2011 competition will be open to unpublished and self-published novels (this could be a good opportunity for you NaNoWriMo participants!). All the details can be found at www.amazon.com/abna

First ethical fashion label launched in USA

Fair Trade USA have officially launched their Fair Trade Certification program for apparel and linens. A full range of Fair Trade Certified clothing items is now available in the United States as part of their two-year pilot test of the program.


Fair Trade USA's Fair Trade Certified label helps consumers and companies create jobs and sustainable livelihoods for garment workers and cotton farmers in India, Latin America and Africa.

The following sustainable fashions are ready for the holiday season from pioneering brands working with best-in-class Fair Trade manufacturing facilities and cooperatives in Costa Rica, India and Liberia:

Liberty & Justice is made by the Liberian Women's Sewing Project, which creates sustainable jobs for women's sewing cooperatives and provides workforce development training as well as health and education programs. Celebrity designed tees for men and women are now available online and in select locations.

Good & Fair Clothing is a new fashion brand that strives to create clothes that are both good to the earth and fair to people. Men's and women's tees and underpants are now available online and at local Austin retail locations. 



HAE Now, which stands for Humans, Animals and Environment Now, offers organic t-shirts and other blanks for wholesale, promotional printing and private label needs. All their products are made with organic cotton from the Chetna project, a farmer-owned collective in India.

Maggie's Organics is one of the oldest eco-apparel companies in the United States. Bena Burda, its founder, has been involved with the Fair Trade Certified Apparel and Linens Pilot since 2005, when Fair Trade USA first began to explore the sector. Women's dresses, Men's shirts, scarves, wraps, hoodies and camisoles are available online, and at Whole Foods Markets locations across the United States. 



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AQAD 194

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Capgemini - ‘People matter, results count.’

In its brand new campaign Capgemini ad does not feature any models but put forward the actual Capgemini employees and their expertise alongwith their new brand slogan ‘People matter, results count.’

Velcro hook and loop fasteners revitalize its brand identity

Building on its heritage of over 50 years as a global leader in fastening systems, the Velcro Companies - the business behind the original VELCRO Brand hook and loop fastener - has completed an exciting revitalisation of its brand identity.

The fresh, modernised branding includes a revamped logo design, which draws upon elements of the company's original logo, used for half a century. The revived brand will be consistent across all marketing communications, including packaging, brochures, corporate literature and printed collateral to be enhanced with the new-look throughout 2011.

Having reached the 50 year landmark, and in a move to facilitate global consistency, the decision was made to refresh the brand and introduce one, individual logo to be used across both consumer and business-to-business units globally. Prior to the rebrand several variations of the brand were utilised across international regions; these will now make way for the new corporate identity generating true global alignment.

A museum of Indian business history

The Indian Institute of Management Kozhikode (IIM-K) is embarking on an ambitious project to set up a Museum of Indian Business History to acknowledge the contribution of the country's business leaders in the making of corporate India.

The museum will house business-related historical artefacts, objects, sculptures, models, photographs, documents and illustrations, among other things. The objective is to “inspire aspiring business entrepreneurs in the country and show them the path to success through innovative ideas, diligence and perseverance.”

According to Prof. Debashis Chatterjea, Director, IIM-K, it was the endeavour of the institute to consolidate and conserve the invaluable memorabilia of India's business history for posterity. He wished that corporates would participate in the making of the museum by contributing significant historical objects and artefacts for which due acknowledgement would be attributed to the organisation.

IIMK has requested around 100 CEOs and leaders of major business houses, including the Tatas, Ambanis and Birlas, for their contributions to the museum, which will be formally inaugurated on its Foundation Day in 2011. The initial investment for the project is estimated at Rs 1 crore.