Brand Update

Desi Brand

A museum of Indian business history

The Indian Institute of Management Kozhikode (IIM-K) is embarking on an ambitious project to set up a Museum of Indian Business History to acknowledge the contribution of the country's business leaders in the making of corporate India.

The museum will house business-related historical artefacts, objects, sculptures, models, photographs, documents and illustrations, among other things. The objective is to “inspire aspiring business entrepreneurs in the country and show them the path to success through innovative ideas, diligence and perseverance.”
According to Prof. Debashis Chatterjea, Director, IIM-K, it was the endeavour of the institute to consolidate and conserve the invaluable memorabilia of India's business history for posterity. He wished that corporates would participate in the making of the museum by contributing significant historical objects and artefacts for which due acknowledgement would be attributed to the organisation.

IIMK has requested around 100 CEOs and leaders of major business houses, including the Tatas, Ambanis and Birlas, for their contributions to the museum, which will be formally inaugurated on its Foundation Day in 2011. The initial investment for the project is estimated at Rs 1 crore.
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